Abby Olson Appointed COO of The Picklr to Drive Global Expansion and Operational Strategy
The Picklr Welcomes Abby Olson as New Chief Operating Officer
In an exciting announcement that marks a significant step in its expansion plans, The Picklr, renowned as North America's largest and fastest-growing indoor pickleball franchise, has appointed Abby Olson as its Chief Operating Officer (COO). With extensive experience and a proven track record in scaling franchise operations, Olson's expertise is set to be pivotal in taking The Picklr to new heights.
As The Picklr aims to solidify its place in the competitive landscape of indoor sports, Olson's leadership promise to sculpt operational strategies that align with the franchise's impressive growth trajectory. Having previously excelled as Vice President of Field Operations and Training at Crumbl, she played an instrumental role in elevating the brand from less than 10 locations to a whopping 1,100 across two countries. Her experience in scaling operations, managing large teams, and cross-functional collaboration positions her as a valuable asset to The Picklr's future endeavors.
A Vision for Operational Excellence
Olson’s focus will encompass all aspects of The Picklr's operations, from enhancing franchise support systems to fostering teamwork across various departments such as customer experience, training, international expansion, and brand compliance. Her entrepreneurial mindset and multifaceted franchise experience equip her to architect an operational framework that not only streamlines processes but also enriches the overall franchisee experience.
As she steps into her new role, Olson expressed her enthusiasm for joining the brand. She noted, “Joining The Picklr at this stage of its journey is an incredible opportunity. This brand has an undeniable magic that sets it apart. The focus now is on helping franchisees create truly memorable experiences for their club members while growing the sport by bringing even more people into the pickleball community.”
A Thriving Community of Pickleball Enthusiasts
The Picklr is not just a franchise; it's a community. With over 500 state-of-the-art indoor clubs across North America, The Picklr has crafted a welcoming environment for players of all skill levels, ensuring everyone can enjoy the excitement of pickleball. Membership offers access to various amenities, including free court reservations, participation in leagues and tournaments, and clinics tailored for all abilities.
As Olson takes the helm, she is excited about implementing new initiatives that not only support franchisees but also further engage players, building a thriving pickleball culture. Her strategic vision and dedication to enhancing the franchise's operational prowess are expected to resonate well within the growing community of pickleball enthusiasts.
Looking Forward
As The Picklr continues its journey toward national and international expansion, Olson's presence is anticipated to expedite its growth. Co-Founder and CEO Jorge Barragan stated, “Abby's entrepreneurial mindset and deep operational knowledge make her the perfect fit for this critical leadership role. Her experience scaling one of the fastest-growing franchise brands in the country is invaluable as we accelerate The Picklr's growth.”
With Olson on board, The Picklr is well-positioned to enhance its operational strategies, reinforcing its commitment to quality and community engagement in the pickleball space. The future looks bright as The Picklr aims to redefine the franchisee experience and expand the sport of pickleball, attracting players of all ages and skill levels into this exhilarating pastime.