#Japan #Tokyo #Dear Dahlia #Ahn Hyo-seop #White Jelly

Dear Dahlia Unveils White Jelly Skincare Line in Tokyo

The luxury vegan beauty brand, Dear Dahlia, will be hosting an immersive pop-up store in Tokyo's Harajuku district at @cosme TOKYO from June 10 to June 16, 2026. This event marks the first debut of their much-anticipated new skincare line, White Jelly.

The Star of the Event: White Jelly

The highlight of this pop-up is the White Jelly line, which has been developed after extensive research by Dear Dahlia. This innovative skincare line features the brand's proprietary ingredient, Pantehyal™, a unique blend of panthenol and hyaluronic acid designed to provide optimum hydration, helping to achieve smooth and radiant skin. Its light, jelly-like texture leaves the skin feeling fresh and moisturized.

Collaboration with Ahn Hyo-seop

Attention has been drawn to this product line not only for its ingredients but also for the notable involvement of actor Ahn Hyo-seop, who participated in the product development process. His valuable feedback on texture and usability significantly contributed to enhancing the quality of the White Jelly range. Ahn expressed his excitement about being part of the development journey, saying, "It was a meaningful experience to be involved in creating the product. I hope many can experience the charm of the White Jelly line."

Immersive Experience at the Pop-Up

The pop-up store offers a multi-sensory experience that allows visitors to fully engage with the world of White Jelly. Attendees can enjoy an audio guide featuring Ahn Hyo-seop’s voice, enriching their understanding of the product's appeal and backstory.

In addition, interactive zones replicate the refreshing essence of Pantehyal™, complemented by a photo area featuring Ahn Hyo-seop and a chance to win exclusive merchandise. The event is expected to attract beauty enthusiasts and influencers from across Japan.

Comments from the CMO

Park Eun, CMO of Dear Dahlia, commented on the collaboration, stating, "Ahn Hyo-seop's sincere attitude and delicate insights significantly improved the overall quality of the White Jelly line. Through this Tokyo pop-up, we aim to further showcase our appeal as a global skincare brand."

Exclusive Offers at the Pop-Up

Alongside the new skincare line, the pop-up will also display the brand's hallmark color cosmetic collections. Many exclusive items only available offline in Japan will be offered, allowing participants a unique opportunity to experience the brand's universe while shopping.

Pop-Up Details

• - Location: @cosme TOKYO, ground floor pop-up space
• - Duration: June 10 (Wednesday) to June 16 (Tuesday)

Featured Products

1. White Jelly PHA Resurfacing Serum
- Volume: 50ml
- Price: ¥3,400 (tax included)
This serum smooths and moisturizes while enhancing the skin's texture and radiance.

2. White Jelly Soothing Barrier Cream
- Volume: 50ml
- Price: ¥3,330 (tax included)
A creamy formula that envelops the skin, maintaining moisture.

3. White Jelly Barrier Shield Gel Mist
- Volume: 100ml
- Price: ¥3,200 (tax included)
A versatile 2-way product suitable for mists and packs.

4. Dressy Velvet Lip Pencil
- Volume: 0.45g
- Price: ¥1,700 (tax included)
Provides a natural silhouette from lip lining to full lips.

5. Dressy Glow Tint
- Volume: 4g
- Price: ¥1,800 (tax included)
Enhances a healthy flush with buildable color.

6. Endless Skin Cream Mist
- Volume: 100ml
- Price: ¥3,200 (tax included)
Offers a two-layer creamy mist for hydration and sheen.

Attractive Promotional Events

Visitors and purchasers during the event will enjoy several promotional benefits, including:

• - Daily giveaways of signed fans by Ahn Hyo-seop to the first 250 attendees.
• - Exclusive samples and products based on purchase amounts, including participation in a special lottery for a chance to meet Ahn Hyo-seop.

In addition to promoting its products, Dear Dahlia seeks to share its vision of a genuine vegan lifestyle through various channels, reaching audiences across over 30 countries. Founded in 2008, the company has continuously paved the way for sustainable beauty, emphasizing ethical practices in all operations.

To stay updated on the pop-up and upcoming events, don’t forget to visit their official website and follow them on social media.