Ecommerce Brands Prepare for Holiday Rush Amid Tariff Pressures and Rising Expectations
Ecommerce Brands Prepare for Holiday Rush Amid Tariff Pressures and Rising Expectations
As the peak holiday season rapidly approaches, ecommerce brands are confronted with significant challenges stemming from tariffs and operational pressures. A recent study conducted by Passport Global Inc. reveals that a staggering 96% of ecommerce leaders anticipate an increase in international order volumes during Q4 compared to last year. Despite this optimism, the report also highlights a troubling trend: a substantial 87% of these brands have raised their prices in the U.S. to offset the implications of tariffs. These factors are reshaping the landscape of consumer pricing and fulfillment strategies in a rapidly evolving market.
Key Findings on Ecommerce Performance
The report, known as the Peak Season 2025 Playbook, developed in collaboration with Drive Research, surveyed 200 senior ecommerce leaders across the U.S., UK, and Canada. The data reveals crucial insights into how direct-to-consumer brands are navigating the complexities of this year's holiday shopping season.
Some of the noteworthy findings include:
- - High Expectations vs. Execution Confidence: While nearly all leaders foresee a rise in international sales, only 31% feel
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