Consumer Insights on Crowdfunding: Trends and Motivations Revealed

Understanding Consumer Engagement in Crowdfunding

A recent consumer survey conducted by Fancrew Inc., a Tokyo-based company specializing in analyzing customer insights, reveals notable trends about consumer participation in crowdfunding initiatives. Surveying over 1,000 members of their fan community, the study focused on various aspects, such as demographics of participants, types of projects supported, and the motivations behind joining these campaigns.

Key Findings from the Survey

According to the results, only 19% of respondents reported having participated in a crowdfunding project. When broken down by age, participants in their 40s made up the majority of engaged backers, totaling 27% in this age group. The preference for project types varied, with 30% participating in initiatives aimed at social contribution and community development, and 25% supporting food-related campaigns.

Another fascinating aspect of the survey was the funding amounts pledged by backers. The most common investment bracket was under ¥10,000, which accounted for 24% of respondents, closely followed by those who contributed between ¥10,000 and ¥20,000, at 23%. This indicates a significant engagement level even at smaller financial commitments, suggesting that crowdfunding is increasingly accessible for the general public.

Social media emerged as the dominant channel for discovering these crowdfunding opportunities, with 41% of participants reporting they learned about projects through platforms like Twitter and Instagram. Following closely behind, 19% of respondents indicated they found projects on crowdfunding websites directly.

Consumer Engagement: Insights beyond the Numbers

This survey was not merely a count of participation; it delved deeper into the motivations behind why consumers want to partake in crowdfunding. Additional insights emerged regarding their preferences for project types and the overall usage of crowdfunding platforms. The complete survey consisted of 29 detailed questions covering various aspects of consumer attitudes towards crowdfunding.

Survey Overview

- Method: Conducted as an online survey
- Participants: General consumers
- Respondents: 1,012 users, with 230 males and 782 females
- Survey Duration: April 28 to May 12, 2025
- Focus: Consumer experiences and attitudes towards crowdfunding

Those interested in the complete findings of this study are encouraged to reach out to Fancrew for further insights. It’s important to credit Fancrew Inc. when referencing this survey and to include a direct link to their site at Fancrew.

About Fancrew

Fancrew Inc. leverages its proprietary technology to analyze customer and employee voices, offering diverse web services tailored to enhance retail operations, product development, and employee engagement across various industries. Beyond crowdfunding insights, Fancrew operates an experience-oriented information platform and provides marketing support through internet research.