#Rio de Janeiro #Brazil #Good Traffic #rideshare advertising

GOOD TRAFFIC Expands into Brazil

In a bold move to enhance its presence in the international advertising landscape, GOOD TRAFFIC, which recently underwent a significant transformation from its former identity as mobilads, is set to embark on a new journey by introducing its innovative rideshare advertising services into the vibrant market of Brazil. This expansion is not just a geographical venture; it's a strategic response to the burgeoning Out-of-Home (OOH) advertising sector in Brazil, which was valued at $15.2 billion USD in 2025 and is projected to grow at a rate of 3.89% by 2034.

Craig Cook, the company's CEO and co-founder, expressed enthusiasm for this expansion, emphasizing the potential of the Brazilian market. “We have been at the forefront of rideshare advertising in North America and now, LATAM represents a significant area of focus for us,” Cook stated.

For GOOD TRAFFIC, Brazil is an enticing opportunity for several reasons. Not only is the country's rideshare and ride-hailing industry expected to experience a remarkable growth rate of 15% to 18% from 2026 to 2033, it is also heralded as the fastest-growing market in Latin America. This growth opens up a plethora of possibilities for advertisers looking to engage consumers in dynamic and memorable ways.

Through its operational hub located in New York, GOOD TRAFFIC has a proven track record, successfully launching over 500 campaigns across the United States, United Kingdom, Mexico, and now Brazil. The company excels in crafting real-time, data-driven campaigns that allow brands to measure performance effectively. This iterative approach to advertising ensures that brands can adapt their messages based on real-time insights, maximizing their impact and relevance across diverse consumer demographics.

The uniqueness of GOOD TRAFFIC's offerings lies in its ability to transform rideshare vehicles into mobile advertisements that capture attention in both urban and suburban settings. “Whether in New York, Mexico City, or Rio de Janeiro, our campaigns aim to redefine what transit OOH advertising can achieve,” Cook elaborates. The company utilizes customizable campaign content that resonates with local audiences while leveraging competitive speed to market capabilities, which are recognized as industry-leading.

Founded in 2017 by entrepreneurs Craig Cook and Niels Sommerfeld, GOOD TRAFFIC has positioned itself as a pioneering force in the rideshare advertising space. By emphasizing high-impact campaigns that “move with your audience,” they craft experiences designed to boost brand visibility and engagement. Their philosophy is simple yet effective: brands deserve more than static billboards; they deserve the kind of interactive and impactful advertising that GOOD TRAFFIC provides.

In a marketplace that is increasingly saturated, GOOD TRAFFIC's focus on dynamic, engaging content sets it apart from traditional advertising methods. With their sights set on Brazil, they are poised to tap into a fresh consumer base, engage with innovative strategies, and contribute to the ongoing evolution of rideshare advertising.

As the company embarks on this exciting chapter, it invites brands to join this transformative journey. GOOD TRAFFIC is eager to showcase how its unique approach to rideshare advertising can make a significant difference in brand awareness and customer interaction. For those interested in learning more, the company encourages visits to their website at www.goodtraffic.com for more information on their services and capabilities.

With Brazil in their sights, GOOD TRAFFIC is not just opening an office; they are pioneering a movement that has the power to reshape advertising in one of South America's largest markets, proving once again that great ideas, paired with effective execution, truly deserve GOOD TRAFFIC.