Collaborative Event Between Japanese and Korean Gaming Companies Set to Elevate Industry Ties

An Upcoming Collaboration in the Gaming World

The Sellable Internet Advertising Group (ticker symbol: 9235), headquartered in Fukuoka, has officially announced that its consolidated subsidiary, Light Inc., based in Chiyoda, Tokyo, will take charge of organizing the collaborative event between Japanese and Korean gaming companies known as "Play Together JAPAN & KOREA ~TGS 2026 After Party~." This event is orchestrated in conjunction with the Korean Creative Content Agency (KOCCA) and will take place on September 17, 2026, aligning perfectly with the Tokyo Game Show (TGS) 2026's business day.

Purpose of the Event

This match-up is designed to facilitate direct interaction between gaming and content-related companies from Japan and South Korea. The primary goal is to expand networking opportunities within the industry and generate new avenues for collaboration and business transactions.

Throughout its operational history, Light has effectively supported an array of gaming-related firms, acquiring expertise in game operations, functionality testing, and event execution. With this rich background, Light aims to leverage its network and operational knowledge to create a successful exchange event connecting both Japanese and Korean gaming companies in close cooperation with KOCCA.

What is KOCCA?

The Korean Creative Content Agency (KOCCA) is a public organization geared toward fostering the growth of Korea's content industry, which encompasses gaming, broadcasting, animation, and webtoons. With a business center situated in Tokyo, KOCCA aids Korean content companies in entering the Japanese market and supports business exchanges between Korean and Japanese firms. As part of TGS 2026, KOCCA will feature the “Korea Pavilion,” which is anticipated to amplify interaction among gaming industry representatives from both countries.

Expanding Networks and Opportunities

Both Japan and South Korea are recognized as leading markets in the global gaming landscape. There exists vast potential for collaboration across various sectors like game development, operations, intellectual property (IP), marketing, and technology. The event will serve as a platform for gaming and content-related enterprises from these nations to deepen their understanding of each other's offerings.

Through the encouragement of information sharing and relationship-building among participants, new collaborative efforts, and market expansions will emerge. By functioning as a bridge between KOCCA and the attending businesses, Light will facilitate smooth communications and exchanges.

Utilizing Event Management Experience

Light boasts an extensive skill set in event management, having organized countless in-game events, campaigns, and other operational requirements. The organization has refined its approach in conducting real-world events by mastering preparations, venue coordination, attendee management, and daily operations. All this expertise will be applied to ensure the success of the event, including managing pre-event preparations, venue setups, reception duties, and ensuring effective on-site communication among participants.

Together with KOCCA and other stakeholders, Light aims to create an environment where both Japanese and Korean participants feel at ease to engage and interact.

Future Aspirations

Light envisions continuing its role far beyond just this one-time event management, aiming for sustained relationship-building with game and content firms, both domestically and internationally. Light plans to deploy its established networks and operational abilities to:

- Support foreign gaming and content companies looking to enter the Japanese market.
- Create collaborative opportunities for Japanese firms with international partners.
- Organize further events tailored to the gaming and content sectors.
- Facilitate business matching with overseas companies.
- Extend existing operations like game management, functionality testing, etc.

As of August 1, 2026, Light became a wholly-owned subsidiary of the Sellable Internet Advertising Group, which amplifies its capabilities through combined insights in marketing, advertising, e-commerce, AI, and technology from group companies.

This collaboration could potentially turn into new business opportunities with partner companies and organizations, fostering synergy and increasing corporate value across the group.

Event Details

- Event Name: Play Together JAPAN & KOREA ~TGS 2026 After Party~
- Date: September 17, 2026, from 17:00 to 20:00
- Venue: Darts & Party REGALO, Kaihin Makuhari
- Location: 1-8 Hibino, Mihama Ward, Chiba City, Chiba Prefecture, 2F Messe Amuse Mall
- Organizer: Korean Creative Content Agency (KOCCA)
- Managed By: Light Inc.
- Expected Participants: About 100 (Please note: the event name, details, and expected capacity may change)
- Registration: Join Here