#Japan #Tokyo #Sales Strategy #Immedio #IVRy

Transforming Sales with Tech Touch

In the ever-evolving landscape of sales, companies frequently grapple with the challenge of converting leads into successful deals. One firm leading the charge in revolutionizing the sales process is 株式会社immedio. Headquartered in Minato, Tokyo, this company focuses on enhancing sales productivity through data-driven strategies. In collaboration with MarkeZine, they recently showcased the success of IVRy, a pioneer in the sales sector, in a discussion that highlights how a tech touch strategy can double effective meetings and improve deal closures.

The Challenge of Sales Meetings

Many sales organizations often find themselves facing the dilemma of having a pool of leads but failing to convert these into actual sales meetings. IVRy, led by CEO Ryouga Okinishi, experienced a similar plight, struggling to visualize the probability of securing meetings and streamline their inside sales effectively.

The breakthrough came when they implemented immedio, an innovative tool designed to automate effective sales meetings. The tool uses data analytics to provide visibility into who is accessing which materials and how deeply they are engaging with the content. It also features notifications that communicate the optimal moments for sales outreach, ensuring that outreach is strategic rather than arbitrary.

Dramatic Results

The integration of immedio into IVRy’s sales framework resulted in remarkable improvements. The number of effective meetings doubled, and their conversion rate increased by 33%. These outcomes underscore the vital role of technology in reshaping the sales process, moving away from the traditional method of simply casting a wide net in hopes of success.

According to Hamata Hideki, CEO of immedio, this transformation illustrates how data and timing, rather than mere sales skills, influence successful deal closures. He states, “At immedio, we believe that sales should not rely on human instinct alone, but rather on a strategic approach enabled by data.” The success story of IVRy serves as a prime example of improving both the quality of sales efforts and the likelihood of securing meetings through tech touch strategies.

Future Directions

The feature on IVRy’s achievements is the first installment in a collaboration series titled “Creating Mechanisms for Successful Meetings” with MarkeZine. Future articles will continue to spotlight the success stories of companies utilizing immedio, feeding practical knowledge into the sales community on how to fortify their operations.

About Immedio

Established on April 1, 2022, in Shibuya, Tokyo, immedio is on a mission to foster more connections that create the future. Their automation tool, designed to bolster effective meetings, ensures that the right people meet at the right time, free of stress. This vision pushes immedio to keep evolving and enhancing their offerings while advocating for a more fruitful social interaction between creators and users, leading to enriched societal value.

Company Overview

• - Location: 1-19-9 Dogenzaka, Shibuya, Tokyo, 4th Floor, Daiichi Akatsuki Building
• - Representative: Hamata Hideki, CEO
• - Established: April 1, 2022
• - Business: Development and provision of the effective meeting automation tool, immedio.
• - Website: immedio.io

Conclusion

Through innovative solutions like immedio, the sales landscape is being redefined. Companies like IVRy exemplify how embracing technology can pave the way for more successful engagements and ultimately transform business outcomes. The collaboration between immedio and MarkeZine not only underscores this transformation but also sets the stage for sharing valuable insights into making sales processes more efficient and effective.