#USA #Automotive #Lexington #Lotlinx #COOPABLE

COOPABLE and Lotlinx Partner to Enhance Dealer Funding

In a groundbreaking move to assist automotive dealers, COOPABLE has recently partnered with Lotlinx, paving the way for a more streamlined process in accessing manufacturer co-op funding. This alliance, which went live on March 1, 2026, allows dealers to apply eligible co-op funds directly towards Lotlinx services, thereby expediting the process of showcasing inventory and ultimately driving sales.

The partnership aims to alleviate the myriad of challenges dealerships face when it comes to managing co-op funds. Traditionally, navigating the intricacies of co-op funding has involved cumbersome documentation, manual approvals, and tracking of reimbursements—a process that often diverts attention away from essential operations. However, COOPABLE's innovative approach completely transforms the experience for dealers. By taking charge of all components—from approvals to compliance documentation—COOPABLE enables dealerships to focus on their core activities without the headache of the manual processes that once plagued them.

Mark W. Baruth, CEO of COOPABLE, highlighted the advantages of this new collaboration. He stated, “The co-op process can be time-consuming and nuanced, especially across different OEM programs. Our partnership with Lotlinx removes that burden from the dealership. COOPABLE handles the approvals, submissions, and compliance on the dealer's behalf.” This statement underscores the relief that many dealers will undoubtedly feel, particularly those who have struggled to secure co-op approval under stringent OEM guidelines.

Meanwhile, Lotlinx, recognized for its cutting-edge machine learning capabilities, continues to offer its services that promise to predict inventory risks using VIN-specific strategies. With this partnership, dealers can activate Lotlinx campaigns seamlessly, thanks to COOPABLE's management of compliance and submission processes. Kerri Wise, Chief Marketing Officer at Lotlinx, emphasized, “Making co-op easier to access is a practical way to support our clients and remove friction from their VIN targeting efforts.”

This alliance not only makes co-op funding more accessible, but it is also an essential move in enhancing dealers' efficiency. Those who faced barriers with documentation and co-op funds will find a solution through this collaboration, which brings a new level of efficiency and accountability to the automotive sales landscape. As a result, all Lotlinx dealers are now well-positioned to utilize COOPABLE for submitting their digital spend specific to each vehicle.

Since its inception, COOPABLE has focused on optimizing and maximizing the utilization of co-op funds for dealerships. Based in Lexington, Kentucky, COOPABLE excels in managing the necessary structures around co-op funds, ensuring that dealerships can secure reimbursements efficiently. This partnership with Lotlinx, headquartered in Peterborough, New Hampshire, underscores their commitment to support dealerships in navigating the complex auto market.

Together, COOPABLE and Lotlinx are setting a new standard for how dealership funding is managed, moving away from traditional hurdles towards a more automated, efficient solution that benefits all parties involved. With precise and timely access to co-op funds, dealers can now place their marketing efforts where they need them most—right in front of potential buyers.

In short, this collaboration stands as a testament to innovation in the automotive industry, with the potential to enhance sales processes significantly. Stay tuned as we further explore the implications of this partnership in our upcoming coverage.