#Symboling #Crack Inc. #Asakusa Public Hall

Crack Inc. Showcases Unique Values Through Symboling

On January 21, Crack Inc., a branding company based in Chuo, Tokyo, hosted an internal event at the Asakusa Public Hall and released a video of the occasion on their website. The event served as an opportunity to reinforce their commitment to a core mission: eliminating employees who feel they cannot proudly showcase their company.

The Vision Behind Symboling

Crack Inc. operates under the innovative branding concept known as 'Symboling'. This approach emphasizes the symbolic representation of companies through art, music, and apparel. By crafting a unique atmosphere around each organization, Crack aims to reveal their distinct qualities and the social values they contribute, which may not always be readily apparent. Achieving this involves extensive research, not just from employees, but also from customers and partner companies to gather diverse insights that can be articulated and transformed into compelling artistic expressions.

As a testament to their efforts in this field, the company has worked on Symboling techniques for 20 different businesses, marking a significant milestone as they recently entered their sixth term as a company. It was important for them to celebrate this progress through an event that showcased their achievements and the artistry they have developed in collaboration with renowned artists.

An Engaging Discussion on Art and Company Identity

During the event, five large paintings, each size 100, were displayed, becoming a focal point for deep discussions between the CEO, Jin Ohno, and the employees. This intimate setting allowed them to share their interpretations and insights, seeking ‘new interpretations’ and ‘concepts’ within the art. The discussions not only highlighted the company’s accomplishments but also enhanced employee engagement, effectively demonstrating the initiative's goal of making