#Japan #Tokyo #Dai-ichi Life #Benefit Station #Kakeai

Strategic Partnership Between Dai-ichi Life and KAKEAI

Dai-ichi Life Insurance Co., Ltd. and KAKEAI recently announced a groundbreaking partnership aimed at enhancing corporate 1-on-1 support services. This collaboration will leverage KAKEAI's cloud-based platform, Kakeai, to improve the effectiveness of employee welfare programs and overall corporate human resource management.

Background of the Collaboration

In today's competitive business environment, organizations are increasingly realizing the importance of enhancing the value of their human capital through comprehensive employee welfare systems. However, just establishing these programs is not enough—companies also need to ensure that these systems are genuinely utilized and integrated into the day-to-day interactions of their employees. The focus is not only on creating effective welfare services but also fostering ongoing dialogues that lead to behavioral changes and higher employee engagement.

Dai-ichi Life, through its subsidiary Benefit One Inc., has over 12.2 million members utilizing its comprehensive welfare services known as “Benefit Station.” While providing a broad range of benefits—from health management to childcare support—there remains a significant gap between merely implementing these systems and ensuring they are effectively utilized for meaningful organizational outcomes. This gap necessitates a culture where each employee understands and can apply welfare benefits according to their individual needs within their daily work.

Similarly, KAKEAI specializes in utilizing AI-driven data to facilitate continuous conversations between managers and team members. These regular 1-on-1 discussions help illuminate employee needs and challenges, creating an opportunity for tailored support and system recommendations to arise at the right moment. Essentially, these dialogues act as a catalyst for transforming welfare benefits into tangible and utilized experiences by the workforce.

Both companies recognize that the true value of welfare systems lies not merely in their establishment but in their active utilization. By merging a solid foundation of welfare services with effective communication strategies, they believe they can enhance corporate human capital management in a more impactful manner.

Overview of the Partnership

Under this new agreement, Dai-ichi Life will serve as a referral partner, introducing KAKEAI's services to its corporate clients. This collaboration involves Dai-ichi Life’s sales personnel identifying opportunities within their conversations with clients to address issues such as workforce development and organizational growth. When needs arise regarding the introduction or improvement of 1-on-1 meetings, they will provide information about KAKEAI's offerings.

For any inquiries or material requests related to KAKEAI, clients will be directed to a dedicated KAKEAI contact point to expedite the process of information sharing. Dai-ichi Life's role will primarily be as a referral source, as all detailed explanations, contract procedures, and post-implementation support will be managed directly by KAKEAI.

The move builds upon the long-established trust between Dai-ichi Life and its corporate clients, with an eye toward future integration with the services offered through Benefit Station, thus creating a more encompassing support system for businesses. At the onset, this initiative seeks to expand opportunities for companies to explore 1-on-1 support tailored to their unique challenges, seeking a novel approach to employee support that melds welfare services with daily conversations.

Comments from Company Leadership

Emi Minagawa, President of KAKEAI, expressed, “This partnership marks a significant step in converting discussions and behaviors through 1-on-1 meetings into valuable experiences associated with welfare programs. Leveraging the vast corporate network of Dai-ichi Life and its synergy with Benefit Station, we will empower both organizations and their employees to grow.”

Kenji Sato, Head of Corporate Solutions at Dai-ichi Life, added, “As labor shortages become a prominent issue across diverse industries, enhancing welfare systems and encouraging their effective utilization is critical in improving employee engagement and retention rates. By collaborating with KAKEAI and enhancing services like Benefit Station, we aim to make our offerings even more attractive to businesses.”

Future Prospects

Through this partnership, both organizations aspire not only to promote the utilization of welfare programs but also to support the implementation of human capital management centered around everyday workplace conversations. Their goal remains to ensure that the strategies developed provide genuine value to both employers and employees, ensuring that initiatives are effective in real-world settings.

Company Profiles

Dai-ichi Life Insurance Co., Ltd.

• - Location: Chiyoda City, Tokyo
• - Representative: President Toshiyasu Sugino
• - Business: Life Insurance Services

KAKEAI Inc.

• - Location: Shibuya City, Tokyo
• - Representative: President Emi Minagawa
• - Business: Development and provision of services aimed at maximizing individual and organizational performance via AI and employee engagement data, including the 1-on-1 SaaS product Kakeai.

The merger of these two dynamic companies stands to pave a new pathway for how businesses manage human resources and employee welfare, encouraging a series of positive transformations in workplace environments across sectors.