#Japan #Tokyo #Digital Marketing #Geocode #TRIA

Geocode's Strategic Move in Digital Marketing

Geocode Inc., a prominent digital marketing and cloud sales tech company based in Shinjuku, Tokyo, has recently completed the acquisition of a 51% stake in Tria Inc. This acquisition is set to strengthen Geocode's presence in the digital marketing space significantly.

Overview of the Acquisition

Announced on December 9, 2025, Geocode's acquisition of Tria marks a pivotal moment in its strategy to leverage web marketing and sales tech to create beneficial services for clients. Tria, which operates out of Shinjuku, Tokyo, has quickly established itself in the industry due to its team's extensive experience from major advertising firms. Despite being only in its second year of operations, Tria has already seen rapid growth and success, showcasing its expertise in digital marketing management.

Objectives of the Stake Acquisition

The primary aim behind Geocode's acquisition of Tria is to merge the existing customer base and human resources of Geocode with Tria's advanced advertising operation know-how. This partnership is expected to create substantial synergy in internet advertising services. By enhancing its advertising operational capacity and maximizing the value delivered to its client companies, Geocode intends to accelerate its business growth and enhance corporate value.

About Tria

Company Name: Tria Inc.
Location: 49th Floor, Shinjuku Center Building, Nishi-Shinjuku 1-25-1, Tokyo
CEO: Takumi Ishihara
Business Focus: Digital advertising operations, data marketing, and marketing support services.
Capital: 1 million yen
Founded: March 5, 2024
Ownership Structure: 51.0% owned by Geocode, with Takumi Ishihara, Masaki Oseki, and Daiki Watanabe holding 17.0%, 16.0%, and 16.0% respectively.

Tria was established with the aim to provide expert solutions in the fast-evolving digital marketing realm. With its focus on data-driven strategies, Tria complements Geocode's offerings, further broadening its service range and depth.

Financial Insights and Performance

In the most recent two fiscal periods, Tria has demonstrated strong financial growth:

• - Fiscal Year Ending December 2024 (10 months):

- Net Assets: ¥54,009,000
- Total Assets: ¥105,472,000
- Sales Revenue: ¥147,061,000
- Operating Income: ¥76,116,000

• - Projected Fiscal Year Ending December 2025:

- Expected Net Assets: ¥181,059,000
- Expected Total Assets: ¥253,814,000
- Expected Sales Revenue: ¥537,832,000
- Expected Operating Income: ¥191,864,000

Tria's strong financial performance is testament to its operational strategies and market positioning.

Future Outlook

While Geocode is currently evaluating the future impact this acquisition will have on its fiscal performance for the fiscal year ending February 2026, the company is committed to pursuing stable, ongoing business expansion. As outlined in their plan to meet listing compliance standards on May 23, 2025, Geocode will explore strategic collaborations and mergers and acquisitions focused on its web marketing initiatives, aiming to seize disruptive growth opportunities.

About Geocode

Founded on February 14, 2005, Geocode has expanded its services beyond traditional web marketing support like SEO and website creation to include cutting-edge AI search solutions. The company also offers cloud-based sales support tools like Next SFA, which aid in customer management. With its comprehensive approach to marketing and sales digital transformation, Geocode plays a pivotal role in supporting clients from lead generation to order fulfillment.

Company Name: Geocode Inc.
CEO: Daisuke Haraguchi
Location: 10F JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Tokyo
Capital: ¥364,520,000 (as of August 2025)
Stock Exchange: Tokyo Stock Exchange, Standard Market (Ticker: 7357)
Website: Geocode