Record Fundraising Success on GivingTuesday: Neon One Customers Raise $25.6 Million

In a remarkable display of generosity and community connection, supporters of Neon One, a leading nonprofit relationship management platform, came together to raise an astonishing $25,621,043 on GivingTuesday 2025. This achievement marks a significant milestone for the organization and its users across the US and Canada, as they engaged a total of 50,169 donors, with 13,807 of them being new contributors to their respective causes.

The Heart of GivingTuesday

According to Keith Reed, the CEO of Neon One, the success of this one-day event is a testament to the dedication and effort that nonprofits invest in building relationships with their communities. He emphasized that GivingTuesday is more than just a day of giving; it reflects the accumulated efforts over months, and often years, by nonprofits. Reed noted, "GivingTuesday represents the culmination of months, if not years, of dedicated work by nonprofits. Our research indicates that nearly half of GivingTuesday donors (48%) are likely to give again before the end of the year. This highlights the importance of fostering personal connections that lead to enduring support for the cause."

The event not only served as a platform for raising funds but also created an opportunity for organizations to deepen their connections with supporters, cultivating an environment where donors feel valued and engaged in the mission.

The Generosity Report Insights

Insights from Neon One's recently released publication, The Generosity Report Data-Backed Insights for GivingTuesday and Year-End, shed light on giving behaviors. The report analyzed donations made on GivingTuesday 2024, revealing patterns that can inform organizations' fundraising strategies moving forward. The findings reaffirm that a strong community connection fosters a loyal base of long-term advocates.

Meaghan Misener, Vice President of Customer Support and Enablement at Neon One, expressed pride in the achievements of their customers on this impactful day. She stated, "The commitment and heart our customers invest in their communities daily is inspiring. Their incredible performance on GivingTuesday illustrates that the strategy of cultivating deep, authentic relationships leads to tangible results, solidifying a foundation for sustained success throughout the year."

Community Collaboration: GivingTuesday Data Commons

Neon One is also committed to sharing their results and insights as a partner in the GivingTuesday Data Commons. This collaboration within the research community aims to explore the drivers of generosity and understand giving behaviors better, ultimately inspiring greater giving worldwide. This partnership brings together various stakeholders from nonprofit sectors, philanthropic organizations, and data analysts to inform strategies that can encourage more contributions.

About Neon One

Neon One stands as a leader in the nonprofit sector, offering a comprehensive relationship management platform tailored for small to mid-sized nonprofits. Their integrated system provides a 360-degree view of supporters, empowering organizations to manage fundraising, memberships, events, and communications, all in one place. More information about Neon One's offerings can be found at neonone.com.

In conclusion, the outstanding fundraising results of over $25 million on GivingTuesday not only highlight the effectiveness of relationship-based fundraising but also underscore the vital role nonprofit organizations play in mobilizing communities to foster a culture of giving. This trend signals a promising future of collaboration and generosity as organizations continue to build strong connections with their supporters.