#Japan #Fukuoka #D2C Marketing #Ureru Network #Vertical Videos

Ureru Network Advertising Group Introduces Affordable Video Production Service

Ureru Network Advertising Group, a key player in the advertising sector and publicly listed under code 9235 on the Tokyo Stock Exchange, is venturing into the growing demand for vertical video advertisements. Their newly launched service offers businesses, particularly those in direct-to-consumer (D2C) and e-commerce sectors, the ability to produce high-quality vertical videos starting at an affordable price of 6,000 yen. This initiative aims to enhance the efficiency of ad campaigns while maximizing cost-effectiveness.

Background of the Service

The landscape of digital advertising is rapidly shifting towards vertical video content, prominently featured on platforms like Meta, TikTok, Instagram Reels, and YouTube Shorts. Traditional static images are struggling to achieve significant results in this evolving environment. However, many companies face the challenge of high production costs for video content, which restricts the number of ads they can create and test. Ureru Network Advertising Group addresses these issues with a streamlined video production system that allows for expansive testing at lower costs, ultimately aiming to accelerate the PDCA (Plan-Do-Check-Act) cycle for advertising operations.

Features of the Service

The newly offered video production service leverages the extensive knowledge gained from over 2,600 A/B tests conducted by Ureru Network. By using optimized video structure templates that focus on conversion rates (CV), this service ensures that each video is tailored to capture audience interest effectively. Here are the primary features of this offering:

• - Cost-effective Production: Prices start at 6,000 yen, enabling mass production and rigorous testing of video content.
• - Ad-focused Design: Videos are crafted with specific structural and call-to-action elements that cater to performance-oriented advertising.
• - Data-Driven Design: The video content is based on concrete evidence gathered from the D2C and e-commerce sectors, ensuring relevance and efficacy.
• - Quick Delivery: The service enables rapid turnaround times, facilitating swift improvements in advertising strategies.

Additionally, the service integrates seamlessly with Ureru's flagship SaaS offering, “Ureru D2C Tsukuru,” allowing customers to optimize their video advertisements alongside landing pages and overall advertising operations.

Synergies with Group Businesses

This new service complements Ureru Network's existing initiatives, such as live commerce support on TikTok and cross-border e-commerce services, including adaptations for platforms like Douyin, the Chinese version of TikTok. Its applications include:

• - Videos for pre-live stream promotions
• - Retargeting advertisement videos
• - Testing user-generated content (UGC) style creatives
• - Localized videos for international markets

By expanding the value offered to clients engaging in both advertising and e-commerce by utilizing vertical videos, Ureru aims to augment its service offerings.

Revenue Model and Future Outlook

In the short term, Ureru Network anticipates an increase in both the number of advertising contracts and customer spend through cross-selling among its existing client base. In the mid-term, the company plans to incorporate artificial intelligence solutions within its video production framework, including automated video structuring and success pattern analysis functions. This innovative approach aims to transition the video production sphere toward a Software as a Service (SaaS) model with stock-based revenue generation.

Long-term, the company intends to accumulate and algorithmically leverage data from vertical video performances, solidifying competitive advantages in D2C support both domestically and internationally.

As Ureru Network Advertising Group continues to focus on the core principle of creating sales-driven mechanisms, it remains committed to developing integrated services that merge advertising, e-commerce, and technology, with an ongoing objective of enhancing corporate value.

Currently, the impact of this initiative on Ureru’s consolidated earnings is expected to be slight, yet contributions are projected to positively influence the fiscal results for the period ending July 2026.

Contact Information

For inquiries related to this announcement, reach out to:

• - Company: Ureru Network Advertising Group, Inc.
• - CEO: Sohei Uekihara
• - Tokyo Office: 20F, Trade Pia Odaiba, Daiba 2-3-1, Minato, Tokyo 135-0091
• - Fukuoka Office: 4F, RKB Broadcasting Hall, Momochihama 2-3-8, Sawara, Fukuoka 814-0001
• - Phone: 03-6459-0562 / 092-834-5520
• - Website: https://group.ureru.co.jp
• - Facebook: Ureru Facebook