#Japan #Tokyo #Sanrio #PomPomPurin #Pastel

Celebrate 30 Years of Pompompurin with Pastel

In a sweet celebration of Sanrio's beloved character Pompompurin, the successful collaboration between Pastel and Pompompurin is back for 2026! Kicking off on March 1, this partnership will honor Pompompurin's 30th anniversary with an array of delightful limited-edition desserts and exclusive merchandise. The theme for this year is "Harapeko♪Big Dream," where Pompompurin dreams of becoming even bigger while indulging in the smooth puddings from Pastel.

Exciting New Treats

This year's lineup includes various must-try treats:

• - Pompompurin’s “Purin Purin” Oshiripurin: This delightful dessert features a creamy pudding with a charming design resembling Pompompurin's adorable rear. At just 880 yen, it presents a heavenly treat with two layers of creamy goodness, enveloped in a gentle sweetness.
• - “Boku Purin” Pudding: This pudding, also priced at 880 yen, showcases Pompompurin’s face. It's crafted from smooth pudding layered with a bounce of condensed milk pudding topped off with a chocolate hat, making it irresistible.
• - Pompompurin Cream Puff: Priced at 300 yen, these cream puffs are filled with caramel and vanilla-flavored double cream, wrapped in soft choux pastry, perfect for a quick snack.
• - “Shiawase Purin A La Mode”: Available until March 31, this dessert features silky pudding atop a fluffy sponge cake, all topped with seasonal fruits for a balanced taste at 880 yen.

But that's not all! A delightful Pompompurin Plush Toy Set, priced at 2,480 yen, includes both the “Purin Purin” Oshiripurin and “Boku Purin” Pudding, and a luscious plushie – perfect for collectors!

Limited Edition Merchandise

Fans won’t want to miss out on the exclusive merchandise:

• - Pompompurin's Mottled Cushion: An adorable cushion designed to be both soft and huggable, available only in the online store.
• - Breakfast Pack with Cream Buns**: Two types of soft buns inspired by Pompompurin will also be released, perfect for enjoying the rich creamy flavors.

The collaboration will not only satisfy cravings but also charm fans with its uniquely designed packaging, featuring Pompompurin in its everyday adventures.

The Collaboration Period and Additional Details

The partnership begins on March 1 and runs through April 30, with special promotional items available at all Pastel locations across Japan. Some products might also be available at convenience stores starting March 3. Be aware that items could sell out quickly.

In addition, limited-edition original stickers will be available with certain purchases, adding an exciting layer to this sweet celebration!

Pastel, part of All Hearts Company, has been delighting customers with its signature smooth puddings since its inception in 1984. This collaboration marks a long-standing relationship with Sanrio, bringing joy to fans young and old alike.

To celebrate this momentous occasion, All Hearts Company aims to deliver happiness through delectable treats that foster joy and memories. Don't miss the chance to immerse yourself in the whimsical world of Pompompurin and Pastel!

For more information, you can visit the official online store: All Hearts Mall.