#Japan #Osaka #Great Place To Work #Synergy Marketing #Create New Connections

Synergy Marketing's Recognition as a Great Place to Work

Synergy Marketing, located in the heart of Osaka, Japan, has proudly announced its recognition as a 'Great Place to Work' by the Great Place To Work® Institute Japan (GPTW Japan) for three consecutive years up to 2026. This achievement highlights the company's consistency in fostering a positive working environment that promotes employee engagement and satisfaction.

Commitment to 'Create New Connections'

Since last year, Synergy Marketing has adopted the mantra 'Create New Connections,' which serves as the foundation of its mission to enhance employee engagement. Recognizing the dynamic socio-environmental changes and varied employee needs, the company stays proactive in understanding current trends and discussing effective solutions. The cycle of action, reflection, and improvement is integral to their strategy, reinforcing a culture where employees feel valued and inspired to contribute.

Key Objectives of 'Create New Connections'

Under the corporate mission 'Create Synergy with FAN,' Synergy Marketing advocates for a culture of proactive engagement and a self-driven organizational structure. Through 'Create New Connections,' the company aims to achieve two main objectives:

1. Empowering Employees as Leaders: Every employee is encouraged to view the company's growth as their own responsibility, thus cultivating a proactive culture that fosters individual accountability and engagement.
2. Support for Diverse Lifestyles: As employees' lifestyles become more varied, Synergy Marketing emphasizes the importance of balancing work and life. By supporting this balance, they promote a more engaged workforce that collaborates effectively, contributing to the organization and society at large.

Fostering a Culture of Innovation and Growth

One of the core philosophies at Synergy Marketing is to create an environment where employees are not afraid to take risks and innovate. They aim for sustained growth at both the individual and organizational levels through meaningful contributions to customers and community challenges. The 'Create New Connections' approach builds on trust among colleagues and continues to foster a culture where employees can freely explore new ideas without fearing failure.

Initiatives Supporting Employee Challenges

To support this culture of challenge, Synergy Marketing has implemented various initiatives. These include:

• - Reward Programs for certifications based on difficulty and contribution, encouraging employees to pursue professional growth.
• - Career Plus System that allows employees to engage in roles outside their departments, stimulating cross-functional learning.
• - Sharing insights from both successes and failures organization-wide to cultivate a learning environment that connects individual challenges to the company’s growth narrative.

In addition to these initiatives, the company has recently deployed generative AI tools across its operations. By establishing a foundation for effective use, Synergy Marketing aims to enhance overall productivity, streamline processes, and innovate for future growth. Training sessions for all employees and cross-departmental projects are part of an integrated approach to incorporate AI into daily tasks, ultimately linking it to specific service development and business advancement.

Building a Cohesive and Open Organization

Encouraging inter-departmental communication, facilitating open dialogues with management, and recognizing achievements during the 'UNITE' year-end gathering are integral to nurturing a sense of unity and psychological safety within the organization. Initiatives like 'Thank You Awards' and a recommendation system further embed gratitude into the daily culture, reinforcing collective cohesion.

Future Aspirations

Looking ahead, Synergy Marketing is committed to strengthening a self-directed organizational structure where each employee feels a sense of growth and engagement. The pursuit of innovation through free-thinking continues to be a vital asset for creating new value and expanding into new market territories.

For more about the 'Great Place to Work', visit the Great Place To Work® Institute website.

Company Overview

Synergy Marketing is dedicated to enhancing relationships between consumers and businesses. With over two decades of experience leading the CRM market, the company offers services that encompass cloud systems, consulting, operational support, and training, all designed to leverage digital marketing for sustainable growth. For more information, visit their official website.