Playground 'Chikyu no Niwa' Wins Recognition at Yahoo! Search Awards 2025
On December 3, LINE Yahoo! Corporation announced that the playground 'Chikyu no Niwa', operated by AEON Fantasy Co., Ltd. based in Chiba, Japan, was selected as a contender in the 'Next Break Product Category' at the prestigious Yahoo! Search Awards 2025. This accolade acknowledges the significant rise in search inquiries for 'Chikyu no Niwa', demonstrating the growing interest in its unique offerings that promote fun, educational experiences with a focus on sustainability.
The Yahoo! Search Awards celebrate individuals, products, and works that have seen a remarkable increase in searches compared to the previous year. The recognition for 'Chikyu no Niwa' highlights the innovative ways it engages children and families, merging play with learning while emphasizing the importance of our planet through its concept of 'play + learning + SDGs'.
Background Behind the Award
According to LINE Yahoo! Corporation, the award was driven by the opening of several new branches such as in Kashihara, Kohoku, and Makuhari, where the number of searches saw a significant spike. Since the launch of its flagship store at Tokyo Sky Tree in March 2023, 'Chikyu no Niwa' has captivated families by providing a space where children can play joyfully while learning about the earth’s wonders and the significance of nature. With a staggering 1.7 million visitors recorded by November 2025, and a total of 19 locations planned nationwide, the playground is set to expand its reach even further, ensuring that more children experience its core values in a fun and engaging manner.
Daily Experiences: Over 1,000 Events Annually
'Chikyu no Niwa' is committed to fostering curiosity about the earth, nature, and cultures among children through a variety of unique events and workshops aimed at developing their hearts, minds, and bodies. Each location hosts around 1,000 events throughout the year, ensuring that every visit provides new discoveries for returning families. For instance, Tokyo Sky Tree has successfully organized a total of 1,044 events from December 2024 to November 2025. Popular offerings include ‘Chikyu no Niwa Exploration Tours’ and workshops utilizing recycled materials.
Engagement with the local community is a vital aspect of 'Chikyu no Niwa's' mission. The playground collaborates with local university clubs and organizations to conduct events and workshops, deepening ties within the community. Prospective collaborators from local businesses and organizations are encouraged to get in touch through the provided email for partnership opportunities.
Contact:
[email protected]
Expansion of 'Chikyu no Niwa' by December 2025
Since the inauguration of its first location, 'Chikyu no Niwa' has expanded significantly, with a strategic development plan set for the next couple of years:
1. Tokyo Sky Tree Store (Tokyo) - Opened on March 17, 2023
2. Pop Soyora Hamamatsu Nishiiba Store (Shizuoka) - Opens on December 22, 2023
3. AEON Mall Okinawa Rycom Store (Okinawa) - Opens on March 1, 2024
4. AEON Mall Hiroshima Fuchu Store (Hiroshima) - Opens on April 26, 2024
5. Pop Sendai Izumi Oozawa Store (Miyagi) - Opens on November 1, 2024
6. Pop Kahoku Store (Ishikawa) - Opens on November 22, 2024
7. Pop Soyora Narita New Town Store (Chiba) - Opens on November 27, 2024
8. Hakusan Store (Ishikawa) - Opens on February 21, 2025
9. Kashihara Store (Nara) - Opens on March 1, 2025
10. Fukuoka Store (Fukuoka) - Opens on April 25, 2025
11. Hanyu Store (Saitama) - Opens on July 11, 2025
12. Kohoku Store (Kanagawa) - Opens on July 18, 2025
13. Makuhari New City Store (Chiba) - Opens on August 1, 2025
14. Tokushima Store (Tokushima) - Opens on October 17, 2025
15. Himeji Riverside City Store (Hyogo) - Opens on October 24, 2025
16. Kashiwa Store (Chiba) - Opens on November 7, 2025
17. Sakai Teppouchou Store (Osaka) - Opens on November 28, 2025
18. Higashitotsuka Store (Kanagawa) - Set to open on December 5, 2025
19. Shinkomatsu Store (Ishikawa) - Scheduled to open on December 18, 2025
With the mission to cultivate children's fascination and create a world full of smiles, 'Chikyu no Niwa' is dedicated to developing spaces where families can enjoy joyful moments together, ultimately contributing to the healthy growth of children.