Q3 2025 U.S. Marketing Jobs Report: Soft Hiring Trends with Strong Senior Position Resilience

Q3 2025 U.S. Marketing Jobs Report Overview



On October 15, 2025, Taligence, an executive search firm specializing in senior marketing positions, released an essential report in collaboration with Aspen Technology Labs. This report provides a detailed analysis of the U.S. marketing job market, revealing its trends and shifts amid an environment characterized by economic volatility and policy uncertainty.

Key Insights from the Report


The report draws from over 78,000 marketing job listings, showing that the overall hiring landscape softened in the third quarter of 2025. Key findings highlighted the following:

  • - Market Contraction: Job volumes fell by 5.2% compared to the previous quarter, with new job postings decreasing by 4.4%.
  • - Selective Hiring: Employers favored hiring for senior-level positions, indicating a strategic focus on specialized talent rather than entry-level roles.
  • - Longer Posting Durations: The time postings stayed active increased to an average of 41 days, seven days longer than the previous quarter.
  • - Senior Roles Hold Steady: Despite market contractions, senior and executive roles showed notable resilience, with a year-on-year rise of 5.3% in senior-level positions.

Employment and Roles


The report highlighted several employment statistics as of September 29, 2025:
  • - Total Active Listings: 78,376, which reflects a decrease of 5.2% quarter-over-quarter.
  • - Director-Level and Above: 10,028 listings, a slight decline of 2.4% from the previous quarter, with 6,191 new senior roles posted, down 3.8%.
  • - Growth in Specific Marketing Disciplines: Growth Marketing roles surged by 36.2% year-over-year, alongside Product Marketing roles which saw an 8.9% increase. In contrast, Communications and PR roles faced a decrease of 17.5%. The median pay for Product Marketing positions stood at a remarkable $158,496, showcasing the high demand in this area.

Geographic Trends


The report also mapped out geographic trends in hiring, identifying states such as California, New York, and Texas as leading in job postings. Notably, Washington state dropped out of the top ten in job volume, falling by 14.4% year-on-year. In terms of cities, New York City, San Francisco, and Chicago topped the list, with Chicago making notable strides up into the top three, while Seattle slipped to tenth.

Final Thoughts


Michael Wright, CEO of Taligence, remarked on the current dynamics of the job market, indicating that while there is a significant contraction in available positions, experienced talent—particularly in growth and product marketing—remains in demand. He further noted that the competitive nature of the job market means candidates might face longer waits to secure positions, as the average posting duration has increased.

The stability of senior positions in a tumultuous market provides a glimmer of hope to job seekers at that level. As employers shift their focus towards efficiency and expertise, transparency in compensation, with many postings now disclosing salary ranges, could aid in establishing competitive clarity in the job market moving forward.

This report underscores the need for both employers and potential hires to navigate the evolving landscape cautiously while recognizing the opportunities that lie in specialized roles.

For those interested in exploring the report further, detailed insights can be found at Taligence's Job Reports.

Topics General Business)

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