KFC® Launches Exciting Comeback with Free Chicken Offer for Fans

KFC® Enters a New Era

KFC® is making a thunderous comeback in the world of fried chicken, a market that has recently seen fierce competition. As this iconic franchise marks its 75th anniversary in the business, the KFC team is excited to invite fans to partake in their exciting new promotional offer, 'Free Bucket On Us.' The aim? To re-ignite the fervor for KFC’s celebrated fried chicken style, while actively listening to consumer feedback to shape the brand’s future.

The notable revival starts with the introduction of their unique promotional offer available on the KFC App or website. Customers can choose between a complimentary eight-piece bucket of chicken or tenders with an online order of $15 or more. This heartfelt gesture encourages fans to return to their beloved chicken and share their opinions, helping co-create KFC's new chapter.

A Return to Original Values

With the famed Colonel Sanders returning not only in advertisements but also embodying an entrepreneurial spirit in branding, KFC is doubling its efforts to prioritize the flavors that have always made the brand a favorite. The secret recipe, consisting of Colonel Sanders' legendary blend of 11 herbs and spices, will remain central to the KFC experience.

Catherine Tan-Gillespie, President of KFC U.S., states, "We are keenly aware of our standing in the fried chicken rankings and are determined to reclaim our rightful place. If people can give their ex a million second chances, we hope our fans will give us one too." By re-engaging with customers and taking their feedback to heart, KFC aims not only to win back customers but to do it with the types of quality they know and love.

The Colonel's Comeback

In addition to the promotional offer, KFC's campaigns are highlighting what has always been a priority for the company: flavor. This season, they are also introducing a limited-time item – Kentucky Fried Pickles. This new menu addition invites fans to enjoy golden-fried pickle slices, perfect for pairing with KFC's signature Comeback Sauce.

KFC's bold new marketing strategy emphasizes The Colonel's relentless drive for flavor in its tagline, ‘The Colonel Lived So We Could Chicken.’ In a creative collaboration with chef and KFC enthusiast Matty Matheson, the brand is embarking on a culinary journey that dives deep into culinary excellence. KFC is adamant about reclaiming market share by offering not just food, but an experience that centers around quality and flavor.

The shifts in KFC’s branding, which include a more serious demeanor in their advertisements, signal their commitment to improving both their products and overall customer experience. The nostalgia surrounding the Colonel's figure is being transformed into a contemporary narrative, showing KFC is serious about re-establishing its place in the heart (and stomach) of fried chicken aficionados.

Looking Ahead

In the quest for flavor-driven innovation, KFC is bringing back its $7 Fill Ups, a fan favorite that promises value without compromising quality. As the company revitalizes its recipes and emphasizes freshness and taste, KFC is poised to be a frontrunner in the fried chicken market once again.

So, whether you are a lifelong fan of KFC or curious to try its offerings for the first time, now is the perfect opportunity to engage with the brand and take advantage of its enticing offers. Download the KFC app today, redeem your Free Bucket, and step into a return to crispy, golden nostalgia that only KFC can provide!