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Beko's Vision of Sustainable Living

In an era where climate change and environmental sustainability are at the forefront of global discourse, Beko, a prominent player in home appliances, is intensifying its efforts towards climate action and sustainable living. On July 28, 2025, Beko unveiled its 2024 Integrated Report, which resonates with the philosophical insights of renowned scientist Carl Sagan, notably his characterization of Earth as the "pale blue dot." This imagery emphasizes the fragility of our planet and the imperative for collective responsibility to safeguard our only home.

Beko's commitment to becoming a net-zero company by 2050, complemented by ambitious targets for 2030, showcases a proactive stance towards sustainability. By aiming for 100% green electricity across all its manufacturing facilities, the company is setting a definitive course toward reducing its carbon footprint. The integrated report highlights remarkable milestones, such as refurbishing over 114,000 products in 2024, demonstrating how Beko places significant emphasis on extending product life spans and reducing waste in a world that often favors disposability.

Scaling Up Green Initiatives

As a recognized leader in sustainability, Beko achieved the highest score in the SP Global Corporate Sustainability Assessment for the sixth consecutive year, a testament to its unwavering dedication to both people and the planet. Recent accolades from TIME Magazine and Statista rank Beko as the 17th most sustainable company globally, further validating its impactful climate strategy. The company's approach goes beyond mere compliance; it embodies a deep commitment to environmental, social, and governance (ESG) transparency.

The integrated report adheres to prestigious frameworks like the International Integrated Reporting Framework (IIRC), the Global Reporting Initiative (GRI), and Turkey’s Sustainability Reporting Standards, ensuring that Beko’s sustainability measures align with international best practices. A double materiality assessment included in the report underscores the dual focus on how sustainability issues influence Beko's business and the broader impacts of its operations on society and the environment.

A Call to Collective Action

Hakan Bulgurlu, CEO of Beko, articulates the driving philosophy behind the company's sustainability efforts. He emphasizes that securing a net-zero future demands rigorous focus and measurable actions. The expansion of their refurbishment program represents just one facet of Beko's broader sustainability narrative. The company is actively pursuing more efficient water and waste management practices, reducing emissions throughout its supply chain, and innovating product designs to maximize resource efficiency. As Bulgurlu notes, these efforts collectively champion a greener, more circular economy.

Additionally, Beko links executive compensation with environmental performance metrics, indicating that sustainability has infiltrated the company's leadership ethos. Executive leaders have specific targets tied to scope 1, 2, and 3 emissions reductions, demonstrating how sustainability drives decision-making from the top down.

Beko's circular economy strategy is pivotal to its mission, transforming product design, manufacturing, and end-of-life processing. The refurbishment initiative in 2024 not only minimized e-waste but also allowed customers to lower their carbon footprints and effectively keep valuable appliances in use longer.

Looking Ahead

Celebrating its 70th anniversary, Beko continues to lead innovatively while keeping sustainability as a core tenet. The company’s renewable energy investments reached an impressive 90.2 MWp of installed capacity, reflecting a nearly thirty-fold increase in just four years.

As part of multiple global initiatives, including sustainability coalitions and alliances, Beko is vocal about the necessity for collaborative climate action. The recent integrated report serves as both a reflection of what Beko has achieved and a rallying cry for stakeholders to join forces in preserving our planet's ecosystem.

For those interested in a comprehensive overview of Beko’s sustainability initiatives and incredible journey towards a more sustainable future, their integrated report can be accessed at Beko Corporate.

As the world moves towards stricter environmental standards, Beko stands out as a beacon of hope and innovation, inspiring others in the industry to follow suit in this critical journey towards sustainability.