#rebranding #CASANEO #8 Branding Design

CASANEO's Sweet Transformation: A Rebranding Success

In a bold move to refresh its identity and embrace innovation, CASANEO, a milk crepe specialty brand, has undergone a significant rebranding process under the skilled guidance of 8 Branding Design. Headquartered in Tokyo's Minato Ward, 8 Branding Design operates on the philosophy of revitalizing Japan through branding design, and this ambitious project was aimed at elevating CASANEO’s traditional offerings into a modern context.

A New Chapter for CASANEO

The rebranding initiative encompassed a comprehensive overhaul—from strategy and concept development to product design, logo creation, online presence, packaging, and even staff uniforms. A key moment in this transformation came with the grand reopening of CASANEO's Umeda Hankyu store on April 9, where initial sales reached an impressive 2.3 times that of the previous year. Such a remarkable response demonstrates the brand's revitalized allure.

The Birth of a New Dessert: Milk Cream

Founded in 1988, CASANEO introduced the milk crepe, a dessert that has become synonymous with its name. Now, the brand is making headlines again with the introduction of a revolutionary dessert called “Milk Cream.” This delectable treat takes the traditional milk crepe and adds a rich layer of milk cream for a unique twist. The crepes, which are as thin as possible, are stacked in 20 layers to create a melt-in-your-mouth experience.

A Lineup of Tempting Offerings

1. **Milk Crepe