#Japan #Tokyo #&PAIR #PRODUCE 101

&PAIR Collaborates with PRODUCE 101 JAPAN New World

&PAIR, the innovative hair care brand developed by Viacrea Co., Ltd., has announced an exciting partnership with one of Japan's largest survival audition programs, PRODUCE 101 JAPAN New World. This collaboration marks a significant event in the entertainment and beauty sectors, aiming to engage fans and audiences alike.

Campaign Overview

From March 27 to May 6, 2026, &PAIR will host a special campaign that includes opportunities to win tickets to the final live performance and exclusive merchandise. Participants can enter the campaign by making purchases of qualifying &PAIR products.

Campaign Timeline

• - Launch Date: March 27, 2026
• - End Date: May 6, 2026

Prizes

1. A Course: Watch the moment of debut! 25 winners will be awarded exclusive tickets to the final episode, taking place on June 6, 2026.
- Venue: A secret location in Tokyo
- Eligibility: Participants must purchase &PAIR products totaling 3,000 yen or more (including tax).

2. B Course: Exclusive goods available at partner retailers for purchases of &PAIR products totaling 1,000 yen or more. Notably, receipts from purchases qualifying for A Course can also be submitted for this prize.

How to Participate

To enter the campaign, simply visit the official campaign website via your computer or smartphone. Participants are required to take a photo of their qualifying purchase receipt and fill out the necessary information to complete their entry. Further details about application methods can be found on the campaign's official site.

For more information, check the campaign website: Official Campaign Site

Targeted Products

The campaign features all products from the &PAIR series, including the Control Repair and Control Moist collections.

About PRODUCE 101 JAPAN New World

PRODUCE 101 JAPAN has gained recognition as a substantial survival audition show within the Japanese entertainment industry. Since its inception in 2019, it has seen three successful seasons, giving rise to numerous new terms and trends, taking social media by storm. The program has played a pivotal role in sparking Japan's audition boom and has become a significant social phenomenon.

In this audition, trainees engage in various missions involving dance and singing, with the final members selected through 100% viewer voting. So far, groups such as JO1, INI, and ME:I have made their major debuts, achieving remarkable success.

With PRODUCE 101 JAPAN New World, the series aims to expand its reach beyond Japan, introducing a historic first by implementing global voting and broadcasting.

For more about the show, visit: Official Show Site

About &PAIR

&PAIR is a unique hair care brand designed to tackle hair damage and frizz through innovative dual-function products. The line includes the Bubble Shampoo with nano-bubble technology and the Night Capsule Hair Pack in Treatment designed for optimal hydration. Starting September 2, 2025, they will introduce a moisturizing series, Control Moist, aimed at treating dryness.

Founded in 2016, Viacrea Co., Ltd. is dedicated to creating beauty with free-thinking concepts. The company gained attention with its popular &honey brand in 2018 and has launched several other acclaimed products since then, emphasizing their commitment to quality and consumer needs.

Final Notes

For fans of both &PAIR and PRODUCE 101 JAPAN, this collaboration is an unmissable opportunity. Engage with the campaign, take part in the excitement, and stand a chance to witness the debut of future stars live! Don't miss out on this fantastic opportunity to connect beauty with the thrilling entertainment world!