#Japan #Tokyo #DEA #PicTrée #GRG

Introducing the Inaugural Regular Season of PicTrée

The highly anticipated community-driven social contribution game, PicTrée, is set to launch its first ever regular season on June 6, 2026. Developed by Digital Entertainment Asset (DEA) in collaboration with Growth Ring Grid Pte. Ltd. (GRG), this initiative marks a significant expansion, transforming how participants can engage in social contributions through gaming.

PicTrée, which celebrates its second anniversary in 2026, has historically operated limited seasons focused primarily in Eastern Japan. However, with increasing partnerships and user demand, the decision for a wider, permanent season has been made. This exciting new chapter will allow players to enjoy the game beyond the previously defined regional limits.

Collaboration and Expansion

The regular season will kick off in collaboration with NTT-ME, a leader in telecommunications infrastructure, focusing initially on the Eastern Japan area. This partnership is pivotal as it aims to utilize NTT-ME’s extensive telecommunications network to enhance the game's infrastructure. The plan is to gradually incorporate various infrastructures such as utility poles, manholes, streetlights, road signs, bridges, and water facilities, allowing players to participate in documenting and photographing these assets.

In prior initiatives, DEA, GRG, and NTT-ME have tested effective maintenance methods for communication infrastructure, and this new season will leverage experiences gathered over their ongoing collaboration since November 2024. Participants can look forward to an expansive array of approximately 800,000 assets to photograph, with potential growth in the program’s scope over time.

Game Dynamics

The PicTrée game offers players a chance to form teams as they compete to capture images of close-to-home telecommunication assets: utility poles, manholes, and more. During the regular season, players can choose between three teams — Bolt, Ampere, and Watt — and engage in a competitive environment to collect points via actions such as 'check-ins' and 'photographic captures.' Points will further accumulate through 'connect' actions, linking captured assets together.

Notably, participants will have the opportunity to earn increased rewards during special events, which will take place at various points throughout the season. The detailed information regarding these times and special events will be disclosed before the season's commencement on the official PicTrée website.

Key Details

- Season Start Date: June 6, 2026
- Photographing Times:
- June - July: 5:00 AM to 6:45 PM
- August - September: 5:30 AM to 6:30 PM
- October - November: 6:15 AM to 5:00 PM
- December 2026 - January 2027: 6:45 AM to 4:30 PM
- February - March 2027: 7:00 AM to 5:00 PM
- Initial Coverage Area: Eastern Japan, including Tokyo, Kanagawa, and other prefectures.
- Compensation: 15 yen worth of coins per utility pole during first captures.
- Participate via App: Download the PicTrée app through App Store and Google Play.

Invitation for Infrastructure Partners

The PicTrée initiative is also extending invitations to infrastructure partners such as businesses and municipalities that wish to involve citizen participation in inspection and maintenance of public infrastructure like manholes and streetlights. If your organization is interested in leveraging community efforts for efficient monitoring, don’t hesitate to reach out regarding partnership opportunities.

About PicTrée

PicTrée is an engaging team-based battle game where participants photograph telecommunication assets, aiming to gather more distance covered or amount captured than other teams. Ranking rewards will be distributed at the end of the season based on overall performance.

For more information, visit the official PicTrée website at PicTrée Official Site and follow their updates on X: @pictree_dea.

Company Insights

• - DEA offers diverse social contribution games, establishing a unique economic model leveraging gamification to address social challenges.
• - Since 2018, it has aimed to create value through citizen participation while nurturing a collaborative ecosystem with governments, enterprises, and research institutions concentrated on social issue resolutions.
• - GRG, founded in 2025, focuses on democratizing infrastructure management, enabling widespread citizen involvement in infrastructure inspection through innovative technologies.
• - NTT-ME harnesses years of experience in telecommunication to create integral community engineering solutions, focused on regional challenges and technological advancements.