Gifts for Good Unveils Revamped Corporate Gifting Platform to Streamline Impactful Gifting

Gifts for Good Unveils Revamped Corporate Gifting Platform

Gifts for Good has officially launched a comprehensive redesign of its corporate gifting platform, aiming to revolutionize how businesses send gifts and track their social and environmental impact. Previously known as GIFTforward, the platform now offers a self-directed approach that empowers companies to establish and execute their gifting programs independently. With a focus on both small enterprises and large corporations, the redesigned interface simplifies the gifting process, allowing businesses to send gifts at scale without the hassle of managing address lists or inventory.

According to Laura Hertz, the co-founder and CEO of Gifts for Good, the corporate gifting market exceeds $900 billion globally. However, finding the perfect gift for a large audience remains a complex challenge. She stated, "We wanted to make that easier. Whether you’re a small business sending 10 gifts or a global company sending thousands, our platform lets you offer recipients the option to select something meaningful."

The new platform features a free starter plan that allows organizations to initiate gift-sending campaigns without needing prior recipient addresses. Businesses can craft curated collections of upscale products, giving recipients the choice between physical gifts or donations to charitable causes. This flexibility meets the needs of modern corporate gifting while ensuring that every campaign generates measurable positive outcomes.

Gifts for Good is committed to transparency and accountability, enabling companies to track the direct impact of their gifting campaigns. The platform provides real-time reporting, shedding light on both the gifts chosen and the charitable causes supported, and detailing the tangible results of each campaign. For example, businesses can see the number of trees planted, meals provided, and hours of employment generated as a result of their gifting efforts.

Carmen Gonzalez, the Regional Marketing Leader at DPR Construction, shared her excitement about the new platform, recalling their six-year collaboration with Gifts for Good. "Our customers look forward to these gifts, especially knowing that every gift contributes to a worthy cause. Thanks to the revamped platform, our team can enjoy more autonomy in setting up gifts while ensuring that recipients choose meaningful gifts."

The catalog features an array of products from over 80 nonprofit and social enterprise partners, including gourmet foods, handmade crafts, and stylish leather goods. For instance, Subarzsweets, known for its luxurious baked treats, directly contributes to alleviating food insecurity, while MADE FREE’s leather goods help provide dignified employment and combat human trafficking. Each product picked not only brings joy to the recipient but also supports impactful initiatives.

Daphne Subar, the founder of Subarzsweets, emphasized the transformative effect of corporate gifting on small businesses. "When one company opts for our products, it can lead to a substantial influx of orders that immensely benefits our business and the individuals we support."

To date, Gifts for Good has played an instrumental role in facilitating more than $5 million in charitable donations, planting 1.6 million trees, supplying 900,000 meals, and generating 320,000 hours of employment for individuals facing employment barriers. The redesigned platform breaks new ground in the corporate gifting arena, widening access for cause partners while making it easier for companies to provide gifts that resonate with their recipients.

Starting a corporate gifting initiative has never been easier. Companies can kick off their gifting journey by visiting giftsforgood.com/platform. Gifts for Good stands as a leader in the corporate gifting space, dedicated to driving meaningful change through gift-giving. With a foundation rooted in social responsibility, Gifts for Good is based in San Diego, California, and was established in 2017. The company’s commitment to innovative and ethical gifting solutions continues to pave the way for positive impacts in both local and global communities.

For further insights and updates, stay connected with Gifts for Good as they redefine corporate gifting.