#Japan #Shiga #Dentsu PRC #Shiga Prefecture #Catch Asia

Shiga Prefecture Takes Center Stage with Global Media

In a remarkable step for regional promotion, Shiga Prefecture has partnered with Dentsu PRC to leverage its 'Catch Asia Borderless Media Network' service. This collaboration marks a significant stride in expanding the visibility of Shiga across international borders, specifically targeting audiences in India and five other Asian countries.

Introduction to the Initiative

Dentsu PR Consulting, headquartered in Minato, Tokyo, aims to support global PR activities for various organizations, including government bodies and businesses. The Dentsu PRC’s media network provides a platform for local news footage from companies and municipalities to be broadcast on major international state-owned television stations.

Recently, Shiga Prefecture’s Governor, Taizo Mikazuki, has embraced this opportunity to showcase the prefecture and its businesses. News footage featuring Governor Mikazuki, alongside representatives from corporations such as Hiyoshi Co., has been broadcasted to numerous audiences across a spectrum of Asian countries.

Features of the Broadcast

The highlight footage titled 'Japan's Shiga Prefecture strengthens global partnerships for regional growth' presents not only the visionary leadership of Mikazuki but also the efforts of Hiyoshi Co. in fostering global human resources development, particularly in environmental conservation. The company has successfully integrated over 1,000 foreign trainees into its operations for over three decades, showcasing its commitment to sustainability and technical excellence.

The carefully curated news segment captures the interactions between the prefecture's leadership and trainees from India, effectively conveying messages aimed at increasing interest in Shiga amongst overseas viewers. This initiative not only highlights the proficient cooperation between private and public sectors but also aspires to elevate Shiga's recognition worldwide.

Broadcasting Reach

The content produced by Dentsu PRC is broadcasted in local languages by prominent television stations within the ASEAN region and is also distributed by ANI (Asian News International) to multiple leading news outlets. During the months of July and August 2025, the footage reached a diverse audience across seven countries and 51 channels, in addition to being accessible on over a hundred global news websites and social media platforms.

Shiga Prefecture’s strategic use of this service represents a pioneering effort in international PR, empowering local entities to forge new relationships abroad. The broadcast encapsulates vital messages about collaboration and highlights the prefecture’s strengths in nurturing a talent pool capable of addressing global challenges such as environmental sustainability.

Stakeholder Involvement

Governor Mikazuki's proactive engagement with local companies, like Hiyoshi, symbolizes a commitment to enhancing Shiga’s international profile. This initiative not only aims to attract foreign visitors but also entices businesses to invest and collaborate, further solidifying Shiga's economic landscape.

The involvement of Dentsu PRC and its professional insights significantly enhance the quality of the produced footage, ensuring that it resonates with the target audience. Their expertise in navigating media landscapes across diverse cultures plays a vital role in maximizing exposure for Shiga.

Future Prospects

The 'Catch Asia Borderless Media Network' is just one avenue through which Dentsu PRC aims to revolutionize global communication for municipalities and enterprises. With tailored plans for specific countries or regional broadcasting, this initiative demonstrates its flexibility and commitment to address the varying needs of clients.

Conclusion

With the success of this broadcast campaign, Shiga Prefecture sets a precedent for other regions looking to heighten their international presence. Using innovative media solutions to disseminate their narratives can significantly bolster global engagement and partnerships. Dentsu PRC remains committed to supporting regional entities in achieving their PR goals, paving the way for further advancements in international recognition and collaboration.