Infosys Partners with LTA for Historic HSBC Championships at Queen's Club, London
In a landmark move for tennis in Great Britain, Infosys, a global leader in next-generation digital services and consulting, has entered into a three-year strategic partnership with the Lawn Tennis Association (LTA). This collaboration aims to redefine the experience of tennis fans and players alike through technologically advanced initiatives, particularly at the prestigious HSBC Championships held at Queen's Club, London.
The partnership between Infosys and LTA is set to last until 2027 and positions Infosys as the official AI and Innovation Partner for this event. The HSBC Championships hold a special place in London's sporting calendar, being a cornerstone event for over 136 years. This year is particularly noteworthy, as it marks the first time in over 50 years that both men's and women's Tour-level events will be hosted simultaneously at this venue—a testament to the growing recognition of women in sports.
Infosys will leverage its innovative AI offering, Infosys Topaz, powered by generative AI technologies. This will enhance analytical insights for players and elevate the overall fan experience. With the introduction of AI-driven innovations, attendees can expect real-time match insights and engaging interactive moments, aimed at creating unforgettable sporting memories.
In addition to enhancing the sporting experience, the partnership will focus on sustainability and community outreach. Infosys is committed to fostering positive social impacts through digital platforms, ultimately aiming for both immediate and lasting changes in tennis communities across the country.
Chris Pollard, Managing Director of Commercial Operations at LTA, expressed excitement for this historic collaboration, highlighting its significance not only for the HSBC Championships but for the entire tennis community in Great Britain. He emphasized that Infosys’s technological innovations will be essential in amplifying fan engagement, making the tournament more interactive and thrilling for attendees.
Sumit Virmani, Executive Vice President and Chief Marketing Officer at Infosys, stated that this collaboration is a continuation of Infosys’s decade-long commitment to transform the sport of tennis. By employing cutting-edge AI and digital innovations, the company aims to revolutionize how fans and players alike experience the HSBC Championships.
The LTA, as the national governing body of tennis in Great Britain, has a vision for 'Tennis Opened Up.' This mission aims to enhance tennis involvement from grassroots to professional levels, nurturing the sport’s growth in communities and among diverse demographics. The organization manages over 23,000 courts and supports various local tournaments, forming a comprehensive network for tennis players of all ages.
As the partnership progresses, fans and players will experience the benefits of advanced data analytics firsthand. This groundbreaking initiative is expected to set new benchmarks for fan engagement and player insights in tennis.
Infosys, with a workforce of over 300,000 people globally, is renowned for driving digital transformation across various sectors. Its rich experience in technology and consulting positions it as a transformative force in sports technology. The firm’s emphasis on an AI-first strategy aligns perfectly with LTA’s commitment to innovation and sustainability within the sport.
In conclusion, as the HSBC Championships at Queen's Club prepares to host its dual events, this partnership not only invites exciting innovations to the realm of sports but also paves the way for a culturally inclusive atmosphere, showcasing the evolution and the bright future of tennis in Great Britain. As fans anticipate this historic tournament, the collaboration between Infosys and LTA heralds a new chapter in the legacy of tennis at Queen’s Club, combining tradition with cutting-edge technology and strategies aimed at elevating the sport for all.
The partnership between Infosys and LTA is set to last until 2027 and positions Infosys as the official AI and Innovation Partner for this event. The HSBC Championships hold a special place in London's sporting calendar, being a cornerstone event for over 136 years. This year is particularly noteworthy, as it marks the first time in over 50 years that both men's and women's Tour-level events will be hosted simultaneously at this venue—a testament to the growing recognition of women in sports.
Infosys will leverage its innovative AI offering, Infosys Topaz, powered by generative AI technologies. This will enhance analytical insights for players and elevate the overall fan experience. With the introduction of AI-driven innovations, attendees can expect real-time match insights and engaging interactive moments, aimed at creating unforgettable sporting memories.
In addition to enhancing the sporting experience, the partnership will focus on sustainability and community outreach. Infosys is committed to fostering positive social impacts through digital platforms, ultimately aiming for both immediate and lasting changes in tennis communities across the country.
Chris Pollard, Managing Director of Commercial Operations at LTA, expressed excitement for this historic collaboration, highlighting its significance not only for the HSBC Championships but for the entire tennis community in Great Britain. He emphasized that Infosys’s technological innovations will be essential in amplifying fan engagement, making the tournament more interactive and thrilling for attendees.
Sumit Virmani, Executive Vice President and Chief Marketing Officer at Infosys, stated that this collaboration is a continuation of Infosys’s decade-long commitment to transform the sport of tennis. By employing cutting-edge AI and digital innovations, the company aims to revolutionize how fans and players alike experience the HSBC Championships.
The LTA, as the national governing body of tennis in Great Britain, has a vision for 'Tennis Opened Up.' This mission aims to enhance tennis involvement from grassroots to professional levels, nurturing the sport’s growth in communities and among diverse demographics. The organization manages over 23,000 courts and supports various local tournaments, forming a comprehensive network for tennis players of all ages.
As the partnership progresses, fans and players will experience the benefits of advanced data analytics firsthand. This groundbreaking initiative is expected to set new benchmarks for fan engagement and player insights in tennis.
Infosys, with a workforce of over 300,000 people globally, is renowned for driving digital transformation across various sectors. Its rich experience in technology and consulting positions it as a transformative force in sports technology. The firm’s emphasis on an AI-first strategy aligns perfectly with LTA’s commitment to innovation and sustainability within the sport.
In conclusion, as the HSBC Championships at Queen's Club prepares to host its dual events, this partnership not only invites exciting innovations to the realm of sports but also paves the way for a culturally inclusive atmosphere, showcasing the evolution and the bright future of tennis in Great Britain. As fans anticipate this historic tournament, the collaboration between Infosys and LTA heralds a new chapter in the legacy of tennis at Queen’s Club, combining tradition with cutting-edge technology and strategies aimed at elevating the sport for all.
Topics Sports）
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