Mixxers Attains WBENC Certification and Launches Holiday Support Campaign for Feeding America

Mixxers Achieves WBENC Certification and Launches Support Campaign

In a significant milestone for the brand, Mixxers has officially received certification as a Women's Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC). This recognition not only highlights Mixxers' commitment to redefining the powdered cocktail mixer category but also reflects the company’s dedication to providing high-quality, organic products.

According to Kara Potter, the founder of Mixxers, this certification is a testament to the mission the company set out to achieve from its inception. "Mixxers was created to challenge the norms of cocktail mixers, making them organic, clean, and sustainable while ensuring a fresh taste. The WBENC certification establishes our credibility in the industry and facilitates partnerships with businesses that share common values," she stated.

As Mixxers embraces its role as a WBE, it is poised to take advantage of supplier diversity programs, thus expanding its reach within the retail, hospitality, and travel sectors. The rigorous vetting process by WBENC ensures that certified businesses like Mixxers are genuinely women-owned and operated.

In conjunction with the certification, Mixxers has launched a holiday initiative aimed at combating hunger across the nation. For every Mixxers box purchased through their website or Amazon by December 31, the company pledges to donate 10 meals to families facing food insecurity through Feeding America. This campaign reflects a growing belief among consumers that businesses should contribute positively to society. "I firmly believe that business should be a force for good," Potter added. "When our customers buy a box, they not only enjoy a quality drink but also become a part of something much larger. It embodies purposeful consumption, which we are proud to champion."

In a year marked by both challenges and growth, Mixxers continues to innovate within the beverage industry. Launched in December 2024, the brand stands out as the sole premium powdered cocktail mixer crafted with organic ingredients devoid of artificial additives. The product’s pre-measured sachets are designed for easy use, offering perfect cocktails anywhere—from home gatherings to outdoor events.

With an array of flavors, including Spicy Margarita, Cosmopolitan, Paloma, and Old Fashioned, Mixxers caters to the health-conscious and convenience-driven consumer. The lightweight powdered format is not only innovative; it significantly reduces packaging waste, cutting plastic usage by up to 95% while ensuring product freshness without preservatives.

As Mixxers approaches its first anniversary in December, the company is focused on expanding its retail presence, cultivating new B2B partnerships, and launching more initiatives rooted in its commitment to positive social impact. The excitement surrounding the company promises a bright future as they continue to prove that brands can both create joy and contribute to societal betterment.

For additional details or to explore the Mixxers collection, please visit www.mixxers.com.