#Japan #Shibuya #Asmarq #Material #Youth Insight

Introduction

In a significant move within the marketing research arena, Asmarq Co., Ltd. has announced its collaboration with Material Co., Ltd. to launch the 'Youth Insight Lab' on July 10, 2026. This innovative think tank aims to continuously research and analyze the ever-evolving trends and insights of today's youth.

What is the Youth Insight Lab?

The Youth Insight Lab serves as a dedicated think tank focused on understanding and analyzing changing youth trends. By utilizing psychological and market research methodologies, the lab aims to produce valuable insights not only for brands and businesses but also for media, helping them effectively communicate with younger audiences. As part of this initiative, members from Nikkei Trendy will manage the official TikTok account, creating content that resonates with youth culture and trends.

The lab’s ultimate goal is to harness insights drawn from 19 members of Material's Generation Z team. They will work closely with businesses to address communication challenges, thereby enhancing brand value through tailored marketing strategies.

Our Collaboration with Material

The collaboration with Material Co., Ltd. allows Asmarq to conduct in-depth research and analysis of youth trends and insights through the Youth Insight Lab. Material is recognized for its storytelling approach to corporate and marketing communications, aiming to enhance the value of brands and products by providing comprehensive services.

From creating narratives to content development and PR execution, Material offers a full spectrum of services that includes crisis management, public affairs, lobbying, and digital marketing—all designed to elevate brand visibility and engagement.

About Asmarq

Asmarq, established in December 2001, has carved a niche in the marketing research sector with its extensive monitoring infrastructure and varied research techniques. Offers include online surveys, group interviews, depth interviews, and field studies. Asmarq’s strength lies in its compliance with the international quality management standard ISO 20252, ensuring rigorous operations and a broad array of solutions for various market needs.

The collaboration will continue to rollout youth trend rankings and joint analyses of youth insights, equipping businesses with actionable data. This initiative highlights the importance of understanding youth culture to navigate an increasingly complex marketplace.

Conclusion

The partnership between Asmarq and Material through the Youth Insight Lab reflects a proactive approach to understanding and engaging with one of the most influential demographics today—young people. By leveraging combined expertise, these companies are set to make meaningful contributions to how brands connect with their younger audiences, ultimately driving a new era of marketing research tailored to youth insights.