#Japan #Tokyo #Bakery #FamilyMart #Chou Mo-chiri

FamilyMart's Phenomenal Bread Sales

FamilyMart, headquartered in Minato, Tokyo, is bursting with excitement as its "Chou Mo-chiri" bakery series has just surpassed an incredible milestone of 20 million units sold. Launched only three months ago in April 2026, this innovative bread line has captivated the taste buds of many customers, setting itself apart with its uniquely chewy texture.

To continue the momentum, FamilyMart is introducing two new products into the "Chou Mo-chiri" series on July 14, 2026. The new items feature a fresh twist on the classic croissant and a delightful donut, bringing an unprecedented chewy sensation to beloved bakery staples.

New Product Releases

1. Chou Mo-chiri Croissant Roll (Double Custard)
- Price: ¥156 (tax included: ¥168)
- Release Date: July 14, 2026
- Availability: Nationwide except Okinawa
- Description: This croissant roll is crafted with a chewy dough that embraces two types of custard: a smooth custard cream and a luscious custard whip, creating a delightful combination that promises satisfaction with every bite.

2. Chou Mo-chiri Kinako Donut
- Price: ¥167 (tax included: ¥180)
- Release Date: July 14, 2026
- Availability: Nationwide except Okinawa
- Description: A chewy donut filled with delicious kinako cream, this delightful treat is topped with kinako chocolate coating and white crunch for added texture.

The original "Chou Mo-chiri" series has transformed popular bread offerings into even more enjoyable snacks, marked by their surprising elasticity and satisfaction. The new products are not just about flavor; they represent FamilyMart's commitment to enhance the everyday snack experience, making them ideal for breakfast or any time of the day.

The Journey So Far

Since its debut, the series has received overwhelming positive feedback, leading to the 20 million sales milestone achieved in just about three months. FamilyMart's strategy combines innovation with consumer preferences, resulting in a product lineup that truly resonates with their customers.

In addition to these new offerings, the company continues to support other popular items in the "Chou Mo-chiri" lineup:

• - Chou Mo-chiri Whipped Anpan: A soft, chewy bread packed with Hokkaido red bean paste and milk whip for a delightful taste.
• - Chou Mo-chiri Chocolate Melon Pan: A chocolate chip-infused dough covered with a chocolate biscuit crust, offering something special for sweet lovers.
• - Chou Mo-chiri Pizza Bread: Features chewy bread filled with pizza sauce and cheese, topped with crunchy cheese.

FamilyMart remains dedicated to enhancing its product quality and variety, guided by the concept of being a trusted neighborhood convenience store, as captured in its slogan, "You and FamilyMart, together forever." As the company approaches its 45th anniversary in September 2026, it aims to uphold its commitments to customers through innovation and dedication, always striving to be the next favorite choice.

Moving Forward

FamilyMart's initiative, dubbed the "Ichi Ban Challenge," serves as a rallying cry to motivate its team in producing the best and most innovative offerings. This challenge aligns with their goal to exceed customer expectations, not only in delicious food but in all aspects of service, particularly focusing on local engagement and sustainability.

As consumers eagerly anticipate the new products, FamilyMart is poised to continue its journey of culinary innovation while celebrating its ongoing relationship with the community, making it a cherished institution for many.

For more information on FamilyMart's 45th anniversary and its product offerings, visit their special campaign site here.