#Japan #Tokyo #IP collaboration #Cool Japan #Vpon JAPAN

Exploring IP Collaboration for Value Enhancement

On December 19, 2025, the CJPF LAB is set to host its third session on enhancing the charm of Japanese content through effective collaboration with other industries. The event, organized by Vpon JAPAN and the Cabinet Office, aims to expand the value of Japanese content on the global stage, particularly in light of the successes achieved in 2024, where visitor numbers and spending from inbound travelers reached all-time highs.

Event Overview

The upcoming session, titled "Current Landscape and Future Directions for Enhancing Value through IP Collaboration", highlights the integration of Japanese intellectual property, such as anime and manga, into various sectors. This initiative aims to support Japan's ongoing strategy to promote its unique cultural offerings worldwide. The event will take place in a hybrid format, allowing both in-person and online participation.

Date and Venue

• - Date: December 19, 2025
• - Time: 14:00 - 16:00 JST
• - Location: ARCH Toranomon Hills Incubation Center Magnet Room
• - Address: 1-17-1 Toranomon, Minato City, Tokyo, 105-6404

Venue Details

Participation

• - Fee: Free (requires prior registration)
• - Registration Deadline: December 18, 2025, by 17:00 JST

Note: In-person spots are limited and may be subject to a lottery system if oversubscribed.

Notable Speakers

The event will feature key industry figures:

• - Masayoshi Miyake, Executive Officer at Aniplex, a prominent player in the anime and entertainment sector, known for his works including "Demon Slayer" and "The Promised Neverland".

• - Koji Oiwake, Director of Toppan Co., leading initiatives in IP business development and promoting collaborative projects across different sectors.

The discussions will delve into how collaboration can amplify the appeal and reach of Japanese content, contributing to the Cool Japan initiative’s goal of creating a sustainable ecosystem for content value enhancement.

Moderation

The session will be moderated by Kenichi Watanabe, Director of the Cool Japan Public-Private Partnership Platform. His experience spans various sectors including social value design, with a focus on promoting local revitalization and culinary arts.

Conclusion

This is a unique opportunity for anyone looking to gain insights into the collaboration between Japanese IP and other industries. By attending, you will be at the forefront of the transformative strategies that seek to elevate Japanese content on the global market. Spaces are limited, so make sure to register promptly to secure your place!

For more information and registration, please contact:

• - Vpon Japan (CJPF Secretariat)
• - Contact: Suzuki, Matsuzaki
• - Email: [email protected]

About Vpon JAPAN

Vpon is a leading cross-border digital transformation company based in Asia. Since its establishment, Vpon has focused on leveraging AI technology to assist businesses in transcending borders, particularly in promoting Japan as a vibrant destination for international travelers. The company is dedicated to creating a 50 trillion yen market for Cool Japan and provides a range of digital marketing solutions in partnership with over 200 local governments and private enterprises in Japan.

If you are passionate about the future of Japan's cultural landscape and the integration of IP with diverse sectors, this event promises to deliver valuable insights and networking opportunities!