#Japan #TikTok #Tokyo #Live Commerce #S-LIVE JAPAN

S-LIVE JAPAN Achieves Top Rank in TikTok's GMV

In a remarkable achievement, S-LIVE JAPAN, operated by S Holdings, has claimed the top spot in TikTok Shop’s GMV rankings for December 2025 among CAP (Creator Agency Partner) certified live commerce agencies. This accomplishment underscores the company's strategic innovations in live commerce and its commitment to enhancing viewer experiences.

Background of S-LIVE JAPAN’s Achievement

S-LIVE JAPAN has made significant strides in the live commerce space by analyzing data daily to create effective operational frameworks. This process includes understanding viewership trends, purchasing behaviors, and tailoring broadcast content accordingly. By optimizing timing and product selection, S-LIVE JAPAN ensures a sustainable and replicable model rather than relying on one-off successes.

The synergy of its talented live commerce streamers and robust operational strategies allowed S-LIVE JAPAN to thrive, culminating in this noteworthy recognition in December 2025. GMV, or Gross Merchandise Value, represents the total value of transactions completed within a specific timeframe on platforms like e-commerce and flea market apps, marking a significant milestone for the organization.

Insights into S-LIVE JAPAN: A Live Commerce Production Company

S-LIVE JAPAN operates multiple live commerce channels, including the popular 'Enyon Channel', under the guidance of TikTok’s official creator agency, S Holdings. As a recognized CAP, S-LIVE JAPAN bridges the gap between creators and brands, supporting promotional activities and collaborative efforts on TikTok.

The company initiated the Halloween special event, 'Halloween Week', in October 2025, which garnered substantial engagement. The campaign's broadcasts not only achieved record-shattering monthly GMV in TikTok Shop but also attracted a peak concurrent viewership of 13,700, demonstrating both strong purchasing results and high user engagement.

Overview of S-LIVE JAPAN Channels

Channel Name: S-LIVE JAPAN

• - URL: S-LIVE JAPAN on TikTok

Under the operation of S Holdings, S-LIVE JAPAN showcases products from its own brand 'ABITOKYO' and collaborates with over 10,000 partnering companies in live streams. They offer comprehensive support from the training of live commerce talent to promotional assistance, thereby creating a new shopping experience that integrates viewing, storytelling, and purchasing.

Company Information

• - Company Name: S Holdings Co., Ltd.
• - Headquarters: 4th Floor, MEGURO VILLA GARDEN, 3-5-11 Kamioyazaki, Shinagawa-ku, Tokyo
• - CEO: Yeiho Yan
• - Established: May 14, 2012
• - Capital: 500 million yen
• - Business Activities: Live commerce, talent development, brand management, apparel, AI, IT systems
• - URL: S Holdings Official Website

For media interested in interviews or on-site coverage of live commerce, inquiries can be made directly to the PR department of S Holdings.

TikTok Channels

• - Enyon Channel
• - ABITOKYO Channel
• - Mihorin Channel

In summary, S-LIVE JAPAN's ascent to the top of TikTok's GMV leaderboard is a testament to its innovative approach to live commerce, enabling a seamless consumer experience that integrates engagement and purchasing in exciting new ways.