RBC Welcomes Shane Lowry as Newest Team RBC Brand Ambassador in Golf Sponsorship

RBC Welcomes Shane Lowry as a New Addition to Team RBC

RBC, the renowned financial institution, has made headlines with the addition of professional golfer Shane Lowry as its newest ambassador for Team RBC. This partnership aims to bolster the bank’s commitment to supporting the sport of golf through sponsorship and community engagement.

Shane Lowry, who is well-respected in the golfing community and has had a remarkable career on the PGA TOUR, will don the RBC shield for the first time at the TGL Golf match being held in Palm Beach Gardens, Florida. In addition to participating in this event, Lowry will further represent RBC at upcoming tournaments, incluiding the prestigious RBC Heritage and RBC Canadian Open in 2026.

With a career spanning over 13 years on the PGA TOUR, Lowry holds a record of 33 top-ten finishes and has achieved three significant wins, including the celebrated 2019 Open Championship. He has also had the honor of representing Europe at the Ryder Cup three times—in 2021, 2023, and 2025—and showcased his talents on the Olympic stage, competing for Ireland at both the Tokyo 2020 and Paris 2024 Games.

In his own words, Shane Lowry expressed admiration for RBC’s esteemed reputation as a leading global financial institution and their unwavering dedication to golf. He stated, "Throughout my career on the PGA TOUR, I've seen how their insight and expertise makes them a partner I can trust as I establish and grow my legacy for me and my family. I’m thrilled to be the newest member of Team RBC and am proud to represent their brand on TOUR." Lowry’s presence is expected to inspire many given his reputation as a fan-favourite player with an impressive resume.

Team RBC also includes an elite group of golfing professionals from both the PGA and LPGA Tours. Some of Lowry’s notable teammates include Adam Hadwin, Brooke Henderson, Corey Conners, and Mackenzie Hughes—each excelling in their own right. RBC’s involvement in the sport goes beyond just sponsoring high-profile golfers; the bank is dedicated to nurturing golf from grassroots to professional levels, ensuring the sport thrives at all stages.

Mary DePaoli, RBC’s Executive Vice President and Chief Marketing Officer, highlighted the organization's extensive efforts to grow golf. She talked about RBC's commitment to supporting dozens of professional golfers through Team RBC while also introducing over 108,000 young people to the sport through the RBC Community Junior Golf program. The bank has indeed made consistent efforts to champion golf and make it accessible and enjoyable for communities across North America.

RBC's financial impact in golf is tremendous; through its title sponsorships of various tournaments, the bank has contributed over $56 million to local charities. Particularly through partnerships with organizations such as Golf Canada, RBC helps promote youth engagement in golf through initiatives like the First Tee – Canada and Youth on Course programs. In addition to these programs, RBC also plays an essential role in supporting Golf Canada's National Team program and the Golf Canada Foundation.

As a global financial institution, RBC’s identity is anchored in a purpose-driven approach. With over 101,000 employees worldwide, the bank focuses on innovation, delivering top-notch customer experiences, and ensuring community investments are meaningful and actionable. RBC serves over 19 million clients in Canada and beyond, solidifying its place as not just a financial leader, but a steadfast community supporter. Through initiatives that encompass donations, volunteer activities, and other community engagements, RBC truly exemplifies its commitment to making a positive impact.

In welcoming Shane Lowry to Team RBC, the company underscores its resolute dedication to golf and its broader community initiative goals. As Lowry embarks on this partnership, both he and RBC look set to make waves in the sporting world for years to come. Fans and aspiring golfers alike can look forward to witnessing the positive impact of this collaboration that champions excellence and community spirit in golf.