#Sustainability #Paris #France #Clarins #Arizona Muse

Arizona Muse and Clarins Unite for Sustainability

In a groundbreaking partnership, Arizona Muse, the distinguished American model and passionate advocate for environmental sustainability, has been appointed as Clarins' inaugural Global CSR Advocate. This collaboration signals Clarins' commitment to not only beauty but also the preservation of our planet through sustainable practices.

Arizona Muse, who has made significant strides in advocating for regenerative farming and soil health, finds her new role with Clarins to be aligned with her values. Muse emphasizes the importance of sustainable agriculture and is particularly focused on promoting practices that replenish our soil rather than deplete it. She founded the charity DIRT, which champions these initiatives, making her an ideal representative for a brand committed to social responsibility and environmental stewardship. As Clarins' Global CSR Advocate, she will work to highlight the company's efforts addressing social and environmental challenges through various channels, particularly social media.

Clarins has always held itself to high standards of corporate social responsibility. Known for their responsible sourcing practices, the company emphasizes transparency regarding the origins and cultivation methods of their ingredients. Their traceability platform, Clarins T.R.U.S.T, allows consumers to understand where their products come from, enhancing their commitment to ethical operations. Furthermore, by 2030, Clarins aims to grow one-third of the plants used in their products at their own farms, employing regenerative farming techniques to foster healthy ecosystems. Achieving the prestigious Regenerative Organic Certified® (ROC™) certification, they are leading the way in sustainable practices within the cosmetics industry.

Virginie Courtin, Managing Director of the Clarins Group, expressed her enthusiasm for this partnership, noting, "Arizona embodies the values that Clarins stands for. She possesses an unrivaled dedication to sustainability, and I am confident that her involvement will amplify our commitment to corporate social responsibility.”

In her own words, Muse stated, “This partnership feels like a culmination of my lifelong passion for sustainability. It's an opportunity to work alongside a brand like Clarins that recognizes the importance of integrating sustainable practices into their very foundation.” Muse's approach underscores her belief that sustainability isn't just an add-on but must be ingrained into a company's business model.

As the partnership rolls out, Arizona Muse will begin by leveraging her platforms to raise awareness about Clarins' primary CSR initiatives. The collaboration is set to launch on her social media accounts in April 2025, starting with a personal message about her commitment to supporting Clarins in their sustainability endeavors. Muse's posts will spotlight the initiatives Clarins undertakes to promote both ethical beauty and environmental welfare. This coordination represents an innovative approach for the cosmetics sector, merging glamour with genuine needs for social accountability.

Founded in 1954, Clarins has consistently championed responsible beauty practices. Their products, which boast over 80% natural ingredients, are sold globally and reflect a long-standing commitment to enhancing the beauty of both their customers and the planet.

With Muse’s involvement, Clarins aims to engage a wider audience in discussing the critical issues of sustainability and environment, pushing the boundaries of what the beauty industry can achieve. This collaboration demonstrates that real change is possible when influential voices like Arizona Muse connect with brands committed to making a positive impact on the world.

As we continue to navigate the challenges of climate change and ecological degradation, partnerships like that of Arizona Muse and Clarins serve as beacons of hope for creating a more sustainable and regenerative future. They remind us that beauty can be responsible and that corporations have a pivotal role in fostering a healthier planet.