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A New Jewel in Asakusa: MARUZEN Tea Roastery

Asakusa, known for its rich cultural heritage, is about to unveil a delightful addition to its landscape. The Japanese Tea Shop & Cafe Premium & Health MARUZEN Tea Roastery is set to launch its first floor with a pre-opening from April 28 to 30, 2025, followed by a grand opening on May 1. This specialty tea shop will showcase the exquisite flavors of matcha and various Japanese teas, emphasizing both health and premium quality.

Celebrating Tradition and Quality

The new tea shop is distinguished by its commitment to offering high-quality beverages and desserts inspired by Japan's venerable tea culture. Customers will be treated to an array of beverages, including matcha, gyokuro, sencha, hojicha, and genmaicha—each meticulously sourced from Japan's top three tea-producing regions. The shop's guiding theme blends traditional Japanese aesthetics with modern comforts, designed to provide visitors with a tranquil space for relaxation and rejuvenation.

The architectural design of the MARUZEN Tea Roastery embodies the principles espoused by the revered tea master Sen no Rikyū, represented through a space where hosts and guests can genuinely connect. It features a traditional entrance, called nijiriguchi, which represents humility and equality, requiring all who enter to bow, regardless of their social standing. This principle resonates throughout the shop, making every visitor feel welcome.

Moreover, the shop's signboard is made from a precious Yakusugi wood slab from Yakushima, a UNESCO World Heritage site, symbolizing Japan's long-standing relationship with tea that spans over a millennium. Customers will have the chance to witness traditional matcha grinding using a stone mill, enhancing their appreciation for the craft.

An Inviting Atmosphere

Emphasizing a modern yet traditional ambience, the shop utilizes natural materials like handmade washi paper to filter gentle light and create a warm, welcoming environment. The interior features wooden accents and carefully placed lighting, designed to enhance the overall experience of savoring Japanese tea. Guests can watch the preparation of matcha and various teas, making the tea journey both a visual and flavorful experience.

The first floor will primarily feature a takeout menu and gift items, catering to visitors seeking a quick indulgence or a memento of their experience. The staff eagerly anticipates welcoming guests to explore the delights of Japanese tea and its rich history.

Menu Highlights

Premium & Health Offerings

MARUZEN Tea Roastery takes pride in its diverse menu that reflects its commitment to quality and health:

• - Drink Selection: Boasting over ten different types of Japanese tea, including matcha, gyokuro, sencha, hojicha, and genmaicha, all sourced from the best first-harvest leaves of Shizuoka Prefecture. The shop offers temperature and time-specific brewing for each tea type, ensuring an unparalleled tasting experience. Health-conscious options include matcha lattes made with choices of oat, almond, or soy milk, alongside Hokkaido milk.
• - Gelato: Handcrafted in-house, the shop offers 14 menu items of artisanal gelato, made solely from the finest matcha and gyokuro and featuring rich Hokkaido cream. Vegan options are also available, emphasizing quality ingredients and taste without compromise.
• - Shaved Ice: A delight for hot summer days, the shop serves matcha and gyokuro-flavored shaved ice, created with specially designed tea syrup for an extra refreshing treat.
• - Mont Blanc Desserts: Guests can enjoy unique Mont Blanc creations made with homemade gelato from top-grade Shizuoka tea and complemented by premium Hokkaido cream.

Exciting Opening Events

To celebrate the opening, guests who purchase drinks and sweets from April 28 to 30 will receive a complimentary tea macaron, as an additional surprise.

Convenient Location

MARUZEN Tea Roastery is conveniently located just 2 minutes from Exit 6 of Asakusa Station, making it accessible for tourists exploring the region. This prime location lies in close proximity to the famous Senso-ji Temple, making it a perfect stop during sightseeing tours.

Store Information

• - Name: Japanese Tea Shop & Cafe Premium & Health MARUZEN Tea Roastery
• - Address: 1 Chome-36-2 Asakusa, Taito City, Tokyo 111-0032, Japan
• - Opening Hours: 10:00 AM to 6:00 PM, open daily

With over 70 years of expertise in tea cultivation, MARUZEN Tea Roastery operates under WithFun Food Co., Ltd., with a mission to share Japan's treasured teas globally. Join us in experiencing the exquisite flavors and rich traditions of Japanese tea at Asakusa’s newest gem!