Oakley Launches the MUZM Straight Jacket 99
In a celebration of its golden anniversary, Oakley has introduced the limited edition MUZM Straight Jacket 99, a modern iteration of the legendary Straight Jacket model that first made waves in the culture scene back in 1999. Founded in 1975 in California, the brand has consistently embodied a daring spirit, appealing to athletes and trendsetters alike. The original Straight Jacket became a cultural icon, not only in sports but also in movies, television, and the streetwear scene, thanks to the bold personalities who adorned it.
A Nod to the Past with a Modern Twist
The MUZM Straight Jacket 99 emerges from Oakley’s archives, meticulously reimagined with state-of-the-art technology and materials. Part of the MUZM (Museum) series, this model captures the essence of Oakley's design language from the late 1990s to early 2000s, combining sporty and aggressive aesthetics with the functionality demanded by today’s consumers.
The MUZM model is tailored to fit comfortably as part of the 'Jacket Series,' embodying the concept of apparel that conforms seamlessly to the body. The frame is crafted from lightweight and durable O Matter™ material, highlighted by striking silver and flame ornamentation on the temples. Additionally, the model features Unobtainium® ear socks, offering a secure grip that withstands sweat and moisture.
Equipped with Prizm™ Black lenses, the sunglasses enhance color and contrast, delivering vibrant visual clarity. Oakley’s campaign visuals and promotional videos spotlight professional soccer player Trinity Rodman, who epitomizes the brand’s rebellious spirit and its impact on culture.
Availability and Exclusivity
The MUZM Straight Jacket 99 is set for a pre-launch at the Oakley official online store on April 30, 2025, and will be available in physical Oakley stores and authorized retailers starting May 1. This launch not only recognizes Oakley’s remarkable legacy but also ushers in a new age of innovation while paying homage to its historical roots.
About Oakley
Since its inception in Southern California in 1975, Oakley has emerged as a leading force in product design and sports performance. With over 900 patents, the brand is a collective of inventors, idealists, scientists, and creators passionate about inspiring people through innovative products and unforgettable experiences. This commitment to design and innovation has cemented Oakley's place among the most iconic brands in the industry. Renowned for its high-performance sports eyewear, Oakley has expanded its reach into apparel and accessories, catering to an audience that values both sports performance and an active lifestyle.
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