Revitalizing Local Businesses: A Success Story of Shinkin Regional Development Network and T3 Design

In 2022, a groundbreaking collaboration between Shinkin Regional Development Network Co. and T3 Design began to breathe new life into local businesses by addressing regional challenges and maximizing product potential. The Shinkin Regional Development Network has been instrumental in supporting local businesses through regional commerce initiatives and consulting services. On the other hand, T3 Design is known for its extensive experience in branding and package design, helping to showcase products effectively. Together, these two entities have successfully worked on product development and rebranding for numerous local businesses, enhancing the value of regional goods and opening new sales channels.

The project recently culminated in the creation of “Kinmeidai Rice No Moto” (Essence of Kinmedai Rice), a product that exemplifies their collaborative efforts. This product not only received praises but was also awarded the highest gold prize at the “Fujinokuni New Product Selection 2024,” organized by Shizuoka Prefecture. This recognition is a testament to the collective commitment to regional activation and support for local businesses.

Award-Winning Product: Kinmeidai Rice No Moto

Overview of the Award

The product “Kinmeidai Rice No Moto,” developed by Watanabe Suisan—a local seafood company—was acknowledged for its remarkable quality and innovative design. The “Fujinokuni New Product Selection” identifies and promotes new processed goods derived from Shizuoka’s agricultural, forestry, and fishery products. Kinmeidai Rice No Moto stood out for effectively capturing the essence of Shizuoka’s natural bounty, thereby earning the prestigious award.

Introduction to Watanabe Suisan

Watanabe Suisan specializes in fresh seafood from the Izu coastline, focusing on local treasures like Kinmedai (red snapper). For years, they have emphasized quality management and freshness in their offerings. Their mission is to deliver deliciously fresh fish while contributing to the local food culture. Beyond sales, Watanabe Suisan actively participates in promoting regional tourism and culinary heritage, playing a vital role in the local economy.

A Dialogue on the Award-Winning Project

Project Collaboration: Key Players

In an exclusive discussion, representatives from Watanabe Suisan (Mr. Watanabe), Shinkin Regional Development Network (Mr. Katayanagi), and T3 Design (Mr. Ito) shared insights on their collaboration.