#Japan #Tokyo #Pickleball #Burger King #PJF

Burger King® Embraces the Growing Popularity of Pickleball in Japan

In an exciting development for sports enthusiasts, Burger King® has officially partnered with the Japan Pickleball Federation (PJF), signaling a robust support for the rapidly growing sport of pickleball in Japan. This strategic collaboration aims to enhance the sport's recognition and promote its increasing player base across the country.

Piclkeball, a dynamic fusion of tennis, badminton, and table tennis, has captured the hearts of many, especially in the United States, where it has seen a tremendous rise in popularity. With an estimated 13.6 million players in the U.S. by 2024 and 48.3 million having played at least once, the sport's inclusive nature appeals to all ages and skill levels.

The sponsorship announcement comes ahead of two major events set to take place in Japan: the PJF Pickleball Japan Open in Nagasaki and the inaugural PJL Burger King® Cup to be held in Tokyo.

Upcoming Events

PJF Pickleball Japan Open

• - Event Name: PJF Pickleball Japan Open in Sasebo, Nagasaki
• - Date: June 20-22, 2025
• - Location: Sasebo Cultural Sports Center, Nagasaki
• - Registration Deadline: June 7, 2025, or until full
• - Organizer: Japan Pickleball Federation

For more details, check the official event page.

PJL Burger King® Cup

• - Event Name: PJL Burger King® Cup
• - Date: August 11-14, 2025
• - Location: Ariake Tennis Forest Park, Tokyo
• - Registration Period: May 15, 2025 - July 31, 2025
• - Organizer: Japan Pickleball Federation

For further information, please visit the official site for the PJL Burger King® Cup.

The Rise of Pickleball in Japan

The sport is rapidly gaining traction in Japan, with the number of players expected to surpass 10,000 by the end of 2024. This social sport encourages communication and helps break down barriers among players, making it an excellent tool for cross-border interaction.

With its interesting game dynamics, pickleball is accessible for all, including beginners. Organized play sessions allow participants to meet new friends, fostering a sense of community among players. The PJF organized lessons are conducted by qualified coaches, emphasizing both skill development and the enjoyment of the game.

A Commitment to Growing the Sport

By partnering with PJF, Burger King® aims to increase the profile of pickleball throughout Japan substantially and support its growing player demographic. Future events will focus on providing inclusive competition opportunities across different skill levels, allowing everyone to participate, from novices to professionals. In the final day of the PJL Cup, Japan will witness its first-ever pickleball draft, enhancing the competitive spirit of the event.

As Burger King® continues to champion pickleball, expect more exciting updates and initiatives from the fast-food giant and the Japan Pickleball Federation. Together, they are set to transform Japan into a thriving hub for this captivating sport.

Join the Pickleball Movement

For those interested in experiencing pickleball firsthand, the PJF regularly organizes classes and trials at the Tokyo Tower, led by internationally certified coaches. Participation requires downloading the Team Reach app.

Learn more about the lessons and how to join by visiting the designated webpage here.

As part of Burger King®'s ongoing support for sports and community engagement, this partnership marks a significant step in aligning their brand with modern and inclusive sporting values. Keep an eye out for more announcements as the sport continues to evolve and captivate audiences across Japan.