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Whiskey Festival 2027 in Matsumoto: Your Gateway to a Unique Experience

The exciting news is out! Tickets for the highly anticipated Whiskey Festival 2027 in Matsumoto will officially go on sale starting October 9, 2023, at 12 PM JST. Hosted by the Whiskey Culture Institute, this delightful event is set to take place at the Hotel Buena Vista in Matsumoto City on January 11, 2027.

Early Ticket Purchase for Members

Members of the Whiskey Culture Institute can purchase tickets early from October 2, 2023, at 12 PM JST, with a limit of 300 tickets available. This special presale is an exclusive benefit for members, allowing them to secure their spots ahead of the general public.

For non-members, ticket sales will officially begin on October 9 via the digital ticket service, Cloud Pass. Attendees can buy up to five tickets in one transaction, with the option to distribute them if purchasing for friends or family. Tickets will be processed digitally, eliminating the need for physical tickets; entry will be granted by scanning a QR code upon arrival. Make sure to retain the purchase confirmation email as proof of transaction.

Please note that in addition to the ticket price of 5,000 yen (tax included), there will be a Cloud Pass system usage fee for all bookings, both for early sales and general admission.

Event Details

• - Event Name: Whiskey Festival 2027 in Matsumoto
• - Date & Time: January 11, 2027, from 11:30 AM to 5:00 PM
• - Venue: Hotel Buena Vista, 3rd Floor “Grande”

Address: 1-2-1 Honjo, Matsumoto, Nagano, 390-0814

• - Maximum Attendees: 1,200

Tasting Seminars

One of the highlights of the festival will be our tasting seminars, featuring renowned experts in the field. Two exciting sessions are scheduled:

1. Title: Blending Delights - Discovering Flavor Preferences
Time: January 11, 1:00 PM - 2:00 PM
Instructors: Yumi Yoshikawa (Global Brand Ambassador at Venture Whiskey) and Naoki Shirahama (Whiskey Craftsman at Venture Whiskey)
Fee: 4,400 yen (includes tax)
Participants will learn about the art of blending different whiskies and the unique flavor profiles they can create.

2. Title: Celebrating 40 Years of Mars Komagatake Distillery
Time: January 11, 3:00 PM - 4:00 PM
Instructor: Kunihiro Kawakami (Manufacturing Supervisor & Blender at Hombo Shuzo)
Fee: 4,400 yen (includes tax)
This seminar will provide insights into the distillery's 40-year journey in the whiskey industry and offer tastings of Komagatake’s creations.

Seminar Registration

To register for these seminars, attendees must first obtain an entry ticket for the festival. Then, using the digital ticket on Cloud Pass, select the desired seminar and complete the registration process. Please remember that each seminar allows only one participant per ticket.

Tickets for seminars must be purchased in addition to the festival entry, and all sales are final; cancellations or changes cannot be accommodated.

Exclusive Original Bottles

A limited edition of original whiskey bottles will also be released during the festival, crafted in collaboration with local distilleries. Interested attendees can secure a bottle through their digital ticket during the specified sales period. If demand exceeds supply, a lottery will be conducted.

Special Guests and Free Talk Shows

Don't miss the opportunity to engage in free talk shows featuring Mitsuya Tsuchiya, the representative of the Whiskey Culture Institute and special guests. These discussions will be held on stage at the venue, offering attendees unique insights into the world of whiskey.

Why Attend the Whiskey Festival?

This festival isn’t just another event; it’s a celebration of whiskey culture, bringing together local and international distillers, makers, and whiskey enthusiasts. The festival environment is welcoming to anyone above the age of 20, creating a vibrant space for networking and exploration. The Whiskey Festival started in 2007 and has continued to grow, now including themed events and expanding its footprint into new regions, including Matsumoto in 2027.

For further details about the festival or membership to the Whiskey Culture Institute, visit the official website at whiskyfestival.jp/matsumoto2027. Don't miss out on this unforgettable experience in the heart of Nagano!

About the Whiskey Culture Institute

Founded in March 2001, the Whiskey Culture Institute is dedicated to the promotion and appreciation of whiskey culture. Led by whiskey critic Mitsuya Tsuchiya, the institute conducts research, issues publications, and organizes events aimed at educating and enriching the experience of whiskey enthusiasts.

Mark your calendars and prepare for a fantastic whiskey tasting experience in 2027!