#Japan #Tokyo #Panasonic Connect #LoanDEAL #Side Project

Corporate Professionals Empower Startups

In a groundbreaking initiative launched by LoanDEAL, a Tokyo-based company headed by CEO Mirai Harada, 30 corporate employees have embarked on an exciting journey into the world of startups. Commencing in May, these professionals will dedicate 20% of their work hours over the next three months to engage in diverse projects at 25 dynamic startups through the 'side project' program. This sixth phase of the initiative sees participation from six major corporations, including KDDI and Sapporo Brewery, creating a vibrant ecosystem of innovation and collaboration.

Objectives of the Side Project Program

The primary goal of the side project program is twofold: not only to enhance the skills and engagement of corporate employees but also to leverage their expertise for driving growth within startups. By integrating experienced corporate talent into the startup environment, LoanDEAL aims to foster a culture of creativity and transformation, leading to tangible benefits for both parties involved.

Project Highlights and Features

1. Launching New Business Ventures

Participants are gaining hands-on experience in business creation, actively engaging in market research, strategy formulation, and execution plans. Their involvement in launching car-sharing services and selling functional materials is designed to bolster their skills in new business development and strategic thinking.

2. Advancing Digital Transformation

The program also emphasizes the importance of harnessing digital technologies. Participants will work on projects involving the implementation of generative AI, analyzing data to enhance customer experiences, and tackling development challenges. Through these experiences, employees acquire practical knowledge essential for driving digital transformation in their organizations.

3. Establishing Robust Organizational Foundations

Another crucial aspect of the program involves helping startups streamline their operations. This includes designing HR systems, standardizing sales processes, and refining management structures. By requiring quick decision-making and action, participants develop invaluable skills in fostering growth and adaptability within corporate settings.

Through this program, participating companies are not only sponsoring employee development but also facilitating a vibrant exchange of diverse perspectives, insights, and skills. This symbiosis is expected to catalyze innovation and expedite the emergence of new creative ideas.

Participating Corporations for the Sixth Phase

As of May 2025, notable companies involved in this phase include Panasonic Connect, KDDI, Sapporo Brewery, J:COM, and Meiji Holdings, among others. Altogether, 36 representatives from these firms will take part in the program, further expanding the initiative’s impact.

Future Initiatives and Applications

Looking ahead, LoanDEAL is actively recruiting companies for the seventh phase of the program, scheduled for September to November 2025. Interested corporations are invited to reach out and explore the possibilities of enhancing their team’s capability and dynamism through collaboration with startups.

About LoanDEAL

LoanDEAL operates under the concept of 'overcoming boundaries,' focusing on talent development, innovation, and career autonomy. With a track record of successful programs like 'rental transfers' and 'outsight', the company is on a mission to empower individuals and organizations alike. Their efforts are recognized nationally, including awards from the Cabinet Office and Good Design Award.

For those interested in understanding more about this program, check the side project website or view their introduction video.

Conclusion

Ultimately, the side project initiative not only bolsters individual career growth but also enhances corporate innovation and adaptability. This collaborative approach is paving the way for a more dynamic and resilient workforce, poised to tackle future challenges in the ever-evolving business landscape.