#USA #Thomasville #Wonder Bread #snack cakes #sweet treats

A Sweet New Chapter for Wonder Bread

Wonder Bread has long been a trusted name in American households, celebrated for its classic breads that have brought families together for generations. Now, the brand is embarking on an exciting new venture by launching its very first line of snack cakes. This new product line promises to deliver the same soft and fluffy texture that Wonder is known for, alongside a delicious variety of sweet treats that will delight snack enthusiasts.

A Taste of Nostalgia

Ashley Hornsby, the director of brand management for Wonder, expressed enthusiasm for the expansion. She stated, "For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories. With the launch of our new treats, we're excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle." This sentiment captures the heart of Wonder's mission: to create treats that evoke joyful memories while delighting new customers.

The New Line of Snack Cakes

The range of snack cakes introduced by Wonder is designed to cater to various tastes and occasions, making them perfect for lunchboxes, afternoon pick-me-ups, or satisfying sweet cravings. Here’s what the new line has to offer:

• - Crème-Filled Chocolate Cupcakes: Moist chocolate cake with a rich crème filling, topped with smooth icing and colorful sprinkles that hark back to the iconic Wonder balloons.
• - Crème-Filled Confetti Cakes: These vibrant cakes are perfect for celebrating everyday moments, featuring sweet icing that’s sure to put a smile on anyone’s face.
• - Glazed Honey Buns: Soft, cinnamon-infused buns slathered in a delectable glaze, providing a perfect balance of flavors.
• - Iced Honey Buns: Crafted with a swirl of cinnamon and finished with sweet icing, these buns are great for breakfast or as a sweet treat any time of day.
• - Powdered Mini Donuts: Soft donuts enveloped in a light coating of powdered sugar, delivering a classic sweet flavor in a bite-sized package.
• - Frosted Mini Donuts: These bite-sized wonders are topped with a rich frosting that balances sweetness with indulgence, making them an irresistible snack.
• - Crunch Donuts: Mini donuts featuring a delightful crunch topping that adds a unique texture.
• - Pecan Cinnamon Twists: Golden pastries swirled with sweet cinnamon and pecans, finished with a light glaze for a decadent sweet experience.
• - Cinnamon Rolls: Made with real cinnamon and topped with glazed icing, these rolls are perfect for any breakfast table.
• - Brown Sugar Cinnamon Donut Sticks: Flavorful donuts shaped like sticks—perfect for dipping in coffee or milk.
• - Peanut Butter Wafers: Crispy wafers layered with mouthwatering peanut butter and coated in delicious chocolate.

Each treat features updated packaging that retains the classic identity of Wonder while presenting a modern and playful design that stands out on store shelves.

Availability and Heritage

The new line of sweet treats is now available at select grocery stores nationwide, allowing consumers to experience Wonder’s foray into the snacking segment. This expansion reflects a commitment to innovation while honoring the brand’s rich heritage.

Wonder Bread was founded in 1921 in Indianapolis, with its name inspired by the awe the founder experienced while watching a hot air balloon race. Fast forward a century, and Wonder remains synonymous with the iconic image of sliced bread, cherished at barbeques, in lunchboxes, and during family gatherings.

Flowers Foods, Inc., headquartered in Thomasville, Georgia, is the parent company behind the Wonder brand and is a significant player in the packaged bakery foods industry. With a remarkable sales figure of $5.1 billion in 2024, Flowers operates several bakeries across the nation, producing a diverse array of bakery products. Notable brands under its umbrella include Nature's Own, Dave's Killer Bread, Simple Mills, Canyon Bakehouse, and Tastykake.

For further information about Wonder and its product offerings, visit www.wonderbread.com. This new line of sweet treats combines nostalgia with delicious flavors, ensuring that both loyal customers and new snack lovers will find something to cherish.