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Monster Energy Up & Up Festival Announces Headliner

In an exciting announcement, the Monster Energy Up & Up Festival has revealed that the renowned electronic music duo Ship Wrek will headline its Spring 2026 college tour. This marks a significant milestone as the festival celebrates its tenth anniversary, solidifying its position as the longest-running college music tour in the United States.

A Thriving College Tradition

Since its inception, the Monster Energy Up & Up Festival has gained immense popularity among college students, with presale tickets often selling out within just 48 hours. This remarkable trend occurs even before any details about the festival’s date or location are disclosed. The festival operates through an innovative model, engaging over 100 student ambassador teams nationwide. These student leaders employ grassroots marketing strategies, guerrilla campaigns, and campus events to promote the tour and secure their college's spot on the lineup.

Each college competing for a tour stop will conduct a 48-hour presale campaign. The five schools that generate the most ticket sales will win the opportunity to host the festival, allowing students to collaborate with event producers and create an unforgettable experience.

Ship Wrek: A Perfect Fit

Ship Wrek, composed of talented producers Tripp Churchill and Collin Maguire, have established themselves as a dominating force in the electronic music scene. Known for their electrifying DJ sets, they have garnered praise from fans, industry giants, and fellow artists. Headlining the Up & Up Festival is particularly meaningful for them. As they expressed, the energy at college shows is unparalleled, and they are eager to reconnect with the campus vibe that has deeply influenced their career.

Empowering Student Experience

Participating in the Up & Up Festival goes beyond just enjoying a music event. Students gain invaluable real-world experience in live music marketing and event production. They learn essential skills in ticket sales, promotion, and collaboration, preparing them for future careers in the industry. Many past participants have shared their positive experiences, noting how the festival opened doors for them in the music world.

Kyle Flora, a senior business student at Cal Poly, shared his journey with the festival, highlighting how his roles, from a student ambassador to national campaign designer, provided him with a platform to explore his passion for music marketing. Such accounts illustrate the festival's impact on students' personal and professional growth.

Continued Emphasis on Community

The festival prioritizes student engagement and community building, ensuring that fans not only attend a memorable concert but also foster relationships within their campus. This approach has been effective, as demonstrated by the festival’s sold-out events in various colleges, featuring top-tier artists over the years.

Recent winning colleges include Miami-Ohio, San Diego State, University of Arizona, and many others, resonating with the event's widespread appeal across the nation. The festival brings students together, promoting unity through the love of dance music, all while maintaining an approachable ticketing system that is student-friendly.

Looking Ahead

As the festival prepares for Spring 2026, it’s also introducing new elements to keep the excitement alive. This includes a Newcomers Award for colleges that haven’t won a stop since the onset of the pandemic. Additional rally party events and a grand NATIONAL PEP RALLY virtual event equipped with guest speakers from the music industry and exclusive performances will bolster the program's excitement.

The competition for the Fall 2025 national winner kicks off soon, promising another round of thrilling opportunities for college students to engage with live music.

Join the Movement

Students eager to participate or gain internship experience in the music industry can apply through the Up & Up Festival’s official website. With its dynamic approach and commitment to enhancing student experiences, the Monster Energy Up & Up Festival remains a pioneering force in connecting music with college communities across America, creating a legacy that continues to thrive.

About Monster Energy

Based in Corona, California, Monster Energy leads the energy drink market while actively supporting a myriad of sports and lifestyle events, from extreme sports to music, emphasizing authenticity in every initiative.

Follow and Connect

For more updates about the Monster Energy Up & Up Festival, including announcements and festival details, follow their official social media pages. With innovative ideas and a commitment to empowering students, the festival is set to create unforgettable experiences in the years ahead.