#United States #Martin's Rolls #Chambersburg #NASCAR #Hyak Motorsports

Martin's® Potato Rolls Partners with Hyak Motorsports

Martin's® Famous Potato Rolls, known for its delicious potato rolls, is excited to announce a partnership with Hyak Motorsports for the upcoming Ambetter Health 400 at the Atlanta Motor Speedway, scheduled for February 23, 2025. This partnership highlights both brands' commitment to quality, fun, and the spirit of competition in the world of NASCAR.

A Winning Combination

As the primary sponsor for the No. 47 Chevrolet Camaro, which will be driven by the talented NASCAR driver Ricky Stenhouse Jr., Martin's is set to take center stage in one of the most thrilling sports events of the year. This collaboration promises to blend the excitement of high-speed racing with the joy of tasty food that Martin's is renowned for. The vibrant yellow paint scheme featuring Martin's slogan, "It's all about the bun®," will adorn the vehicle, showcasing the brand's identity and dedication.

“At Martin's, we're always aiming to bring people together with the best. Whether it’s for burgers, sliders, or snacks, our customers continuously tell us that 'It's all about the bun!'” said Joe Martin, Executive Vice President of the company. He also added, “The partnership with Hyak Motorsports and Ricky Stenhouse Jr. aligns perfectly with our goal of connecting with the NASCAR community, as our products are enjoyed by fans and families nationwide.”

Stenhouse's Competitive Edge

Ricky Stenhouse Jr. has garnered attention for his strong performances at Atlanta Motor Speedway since its reconfiguration prior to the 2022 NASCAR season. The track's new setup resembles that of a superspeedway on a 1.5-mile layout, giving Stenhouse a platform to showcase his competitive spirit. With 33 laps led under his belt post-reconfiguration, Stenhouse's ability to perform is unquestioned, and he is enthusiastic about the new partnership.

“It’s exciting to welcome a new sponsor to the sport,” Stenhouse expressed. “Martin's Famous Potato Rolls has long been a family-owned business that excels at what they do. I’m looking forward to the race and delivering a fantastic show at Atlanta.”

Visibility Throughout the Season

Throughout the upcoming season, Martin's Famous Potato Rolls will have prominent branding on the B-Post of the No. 47 Chevrolet, Stenhouse's firesuit, and within the team's haulier. By participating prominently in events like the Ambetter Health 400, Martin's aims to increase its visibility and strengthen its connection with racing fans, many of whom are loyal customers.

About the Brands

Founded in Chambersburg, PA, Martin's® Famous Pastry Shoppe, Inc. is a family-run business renowned for its high-quality baking. Since the 1950s, they have transformed from a humble home garage operation into a thriving enterprise with two commercial baking plants. The company is dedicated to extraordinary taste and quality using premium ingredients, which has helped them earn a reputation for the best potato rolls in the USA.

Hyak Motorsports, co-owned by Gordon Smith and others, emerged as a competitive force within NASCAR, clinching victories including the 2023 Daytona 500. Their focus on quality racing and innovative strategies mirrors Martin's commitment to excellence.

Final Thoughts

The Ambetter Health 400 promises to be an exhilarating race filled with excitement, and Martin's is proud to be part of it. With their focus on community and family, they are thrilled to merge their delicious food with the high-octane world of NASCAR racing. Be on the lookout for their vibrant branding on the track and experience both the thrill of the race and the joy of their famous potato rolls.

For those eager to catch the excitement, the race starts at 3 p.m. ET on February 23, with live coverage available on FOX and SiriusXM NASCAR Radio. Don't miss it!