Sabio Reaches 80 Million Households Marking Major Streaming Milestone

Achieving a Major Milestone: Sabio's 80 Million Households

In an impressive move, Sabio Holdings, a leading Adtech firm based in Los Angeles, recently announced a groundbreaking milestone for its App Science™ analytics platform. The platform now boasts a household graph that connects to a staggering 80 million households across the United States, accounting for a remarkable 70% of the nation's streaming households.

This leap in data coverage is indicative of Sabio's commitment to enhancing how global brands engage with streaming TV audiences in an increasingly fragmented media environment. According to estimates from Emarketer, there are about 115 million connected TV households in the U.S., thus, Sabio's achievement signifies a major presence in the advertising space.

Unprecedented Data Scale with App Science™

App Science™ is an innovative tool that consolidates mobile device and connected TV streaming data from over a billion device identifiers, allowing for targeted advertising to an expansive audience. With this depth of data, Sabio can provide its clients—top global brands—with highly validated audience segments, ensuring precision and diversity in their ad strategies.

Josh Melick, Senior Vice President of Product and Data at App Science, noted, "The household graph is dynamic—it's constantly evolving as new data flows in daily. This reflects our ongoing dedication and Sabio’s vision to enhance our advertisement targeting capabilities, making us a leader in the field."

The intelligent structuring of this data is designed to minimize duplication at the household level, enhancing the reliability and actionability of the dataset. By continually updating their internal systems in alignment with consumer behavior shifts and regulatory standards, Sabio is ensuring the integrity and relevance of their analytics platform.

Celebrating a Decade of Growth

Sabio’s announcement coincides with the company’s 10-year anniversary, marking not just a celebration of continued growth but also reaffirming its stronghold on data-driven marketing. Aziz Rahimtoola, CEO and Co-Founder of Sabio, expressed pride in reaching this landmark achievement, stating, "This considerable scale in our household graph reinforces Sabio's ability to drive impactful results for brands and advertising agencies."

With the reach of 80 million households under its belt, Sabio is shaping the narrative in streaming audience engagement, utilizing a balanced mix of devices that includes iOS, Android, connected TVs, and more. This diverse representation effectively captures the complexity of modern consumer behavior, adapting to their changing viewing habits.

The Implications for Advertisers

For advertisers, the implications of such a vast audience reach are immense. They can now deploy campaigns that resonate with a substantial segment of the U.S. population, harnessing actionable insights to craft messages that appeal to various demographics. Sabio's App Science not only empowers brands to reach viewers more effectively but also facilitates a genuine dialogue between the brands and their consumers.

Furthermore, the analytics provided by App Science allow for precise targeting, ensuring that advertisements are served to the most relevant audiences, thus maximizing advertising ROI (Return on Investment). Sabio's dedication to leveraging technology and data will continue to set it apart in the Adtech landscape, reinforcing its position as an indispensable ally for brands striving for success in streaming media.

In conclusion, with the reach of 80 million households, Sabio Holdings sets a remarkable standard in the realm of digital advertising. Its commitment to innovation and inclusivity in data-driven strategies ensures that advertisers can grasp the nuances of audience engagement and effectively navigate the thriving streaming world.

For further details on how Sabio can enhance your advertising strategies, visit sabio.inc.