Wingstop and SOUR PATCH KIDS Unleash a Halloween Flavor Adventure with Wicked Punch

Wingstop and SOUR PATCH KIDS Team Up for Halloween

As Halloween approaches, Wingstop is dishing out something truly unexpected: a new wing flavor called SOUR PATCH KIDS Wicked Punch. This unique collaboration, launching on October 27, 2026, combines the renowned candy brand with Wingstop's expertise in flavor creation, resulting in a daring culinary experience that is both mischievous and enticing.

The Flavor Profile

SOUR PATCH KIDS Wicked Punch is designed to embody the classic SOUR THEN SWEET essence of the candy we all love, featuring a mischievous redberry glaze. Topping this tantalizing treatment is a sprinkle of SOUR PATCH KIDS Bitz, ensuring that each bite resonates with the playful spirit of Halloween. The flavor will be available across all Wingstop proteins, granting fans a variety of delicious choices to enjoy this seasonal treat.

Michael Skipworth, the President and CEO of Wingstop, shared his excitement for the collaboration, stating, "Candy on wings? We know exactly what you're thinking, but it actually tastes amazing! Combining sour and sweet flavors in a wing format is a risk, but after one bite, you’ll understand why this is such a treat." The playful tones of this flavor make it perfect for Halloween-themed gatherings, spooky movie marathons, or as a fun snack after a night of trick-or-treating.

Early Access for Club Wingstop Members

For the eager fans wanting to get a first taste of this unexpected flavor, Club Wingstop members can enjoy exclusive early access starting October 23, 2026. This offers a fantastic opportunity for die-hard Wingstop enthusiasts to dive into a flavor that blends the essence of candy and wings, embarking on a daring culinary adventure long before the rest of the fans.

A Halloween Crossover Like No Other

Lauryn McDonough, Senior Director for the SOUR PATCH KIDS brand at Mondelēz International, expressed her enthusiasm about the partnership: "Halloween usually means having the candy bowl all to ourselves. This year, we decided to break the mold, transforming our iconic flavors into a wing format. It's an unexpected twist that aligns perfectly with the delightful and mischievous spirit we both embody." This collaboration showcases how both brands aim to delight their fans with surprising new concepts.

Availability and Limited-Time Offering

The SOUR PATCH KIDS Wicked Punch is not just another Halloween gimmick; it’s a limited-time offering that will fade away after November 5, 2026. If you're intrigued and excited to experience this one-of-a-kind flavor mashup, make sure to order through the Wingstop app or Wingstop.com. With Halloween excitement in the air, this flavor promises to be a highlight of the season.

Wingstop, which has been serving flavorful wings since 1994, operates over 3,000 franchises with a diverse range of classic and boneless wings paired with distinct flavors. The overwhelming success they’ve achieved, generating over $5 billion in sales in 2025 alone, speaks volumes about their commitment to flavor innovation. They are not just a restaurant chain but a significant player on the global culinary stage.

Conclusion

As Halloween draws near, the partnership between Wingstop and SOUR PATCH KIDS invites everyone to step out of their comfort zone and embrace a sweet yet sour culinary adventure. Whether celebrating Halloween or simply craving new and exciting flavors, SOUR PATCH KIDS Wicked Punch promises an unforgettable experience that blends the best of both brands.