Chipotle Launches the Big Ass Chipotle Bag for Family Meals Fun

Chipotle Unveils the Big Ass Chipotle Bag

In a bold move to celebrate family gatherings and group meals, Chipotle Mexican Grill has introduced the limited-edition Big Ass Chipotle Bag. It’s not just any bag; this oversized takeout bag measures a staggering three feet in width and can hold an impressive 170 liters of food. This playful upgrade plays homage to Chipotle’s Family Meals, a service designed to serve groups of four to six people.

What is the Big Ass Chipotle Bag?

The Big Ass Chipotle Bag is a whimsical reinterpretation of Chipotle's traditional takeout bag, designed to stand out and spark joy. It measures 36 inches wide, 24 inches tall, and 12 inches deep, easily large enough to accommodate a variety of items, from trumpet instruments to traffic cones. The tagline says it all: “A Big Ass Meal deserves a Big Ass Bag!”

How to Get Your Own Big Ass Chipotle Bag

Starting today, Chipotle Rewards members in the United States can enter a sweepstakes for a chance to win the Big Ass Chipotle Bag through the Chipotle app. Members will automatically be entered each time they purchase a Family Meal, making it easy to join in on the fun. This promotion runs until November 10, 2026, and winners will be drawn weekly.

Focus on Family Meals

Chipotle's Family Meals provide an apt solution for gatherings where everyone has unique tastes. Previously known as Build-Your-Own Chipotle, this option allows guests to customize their meals with a variety of options including tacos, burritos, bowls, nachos, and salads. The meals are not only customizable but also come at a budget-friendly price of less than $10 per person.

The Marketing Behind the Bag

To promote this oversized spectacle, Chipotle is launching a new national advertising campaign in collaboration with agency partner GUT. The campaign treats the Big Ass Chipotle Bag as a fashion statement, featuring it alongside unexpected items like a Christmas tree and a Chipotle chair to showcase its size and allure.