Petco's 2026 Holiday Campaign Promises Festive Fun for Pets

Paws on the Nice List: Petco's Holiday Extravaganza

This holiday season, Petco is turning the spotlight on our beloved furry friends with its heartwarming campaign, "Never Naughty, Always Nice." This initiative comes equipped with hundreds of gift options priced at an accessible $10 or less, ensuring that every pet gets a chance to feel special.

Petco acknowledges the genuine chaos of the holiday season celebrated by pet families all over the nation. From kitties who see Christmas trees as their personal jungle gyms to pups guarding the Thanksgiving feast like it's a treasure, Petco embraces these joyful antics. As pets increasingly take center stage during festivities, Petco is committed to making the holiday season magical for both them and their families.

The Holiday Collection

Launching this campaign, Petco has rolled out its 2026 Holiday collection, featuring an array of festive products. Among these, you'll find custom seasonal bowls, adorable "Holiday Eggplant" plush toys, and even viral mini Lambchop devices designed for fun. The exciting products range from gourmet culinary bowls perfect for 'Petsgiving' to cozy pajamas showcasing the bond shared between pets and their humans.

Michael Romanko, Petco's Chief Customer and Product Officer, comments, “Pets have become beloved parts of our families, and this holiday season, we aim to include them in all aspects of celebration.”

Free In-Store Events

Understanding that the spirit of the holidays transcends mere gift-giving, Petco is hosting a variety of free in-store events. From complimentary food sampling stations guiding pet parents on how to prepare wholesome meals to exciting photo sessions with Santa, Petco is dedicated to crafting memorable experiences for pets and their owners alike. Pet families can engage in numerous activities, ensuring that their pets receive the love and attention they deserve.

1. Gourmet Petsgiving Feasts:
Petco is set to host "Petsgiving" events from November 21-22 in select stores nationwide. Here, pet parents can introduce their beloved companions to delicious, healthy food options. These events will feature samples from top brands, ensuring pets enjoy fine dining during the festive season—because if the family dinner table is lavish, why shouldn’t the pets have their specialty meals?

2. Holiday Shopping Made Easy:
Petco’s Black Friday and Cyber Monday promotions promise unbeatable savings, while weekly pop-up events throughout the holiday season allow Petco shoppers to enjoy delightful promotions on an array of pet toys, apparel, and accessories.

3. Toys, Treats, and Adorable Adventures:
With unique offerings like the Lambchop Advent Calendar filled with plush toys and interactive surprises, Petco ensures that pets enjoy the countdown to the holidays. Moreover, their curated toy collections are sure to leave pets happy and entertained throughout the season.

Culinary Delights with Ronnie Woo

In a remarkable culinary collaboration, Petco teams up with renowned chef Ronnie Woo to unveil his cookbook, "Better for You, Better for Your Dog." This cookbook, releasing in mid-November, features festive recipes tailored both for humans and their canine companions, ensuring fun and nutritious meals are available for every family member.

4. Photos with Santa:
Special themed photo ops will be set up at Petco during the holiday season. The "Naughty vs. Nice Meter" backdrop promises to create hilarious memories for families, and selected locations will offer free photos with Santa.

In partnership with Petco Love, the campaign also reinforces community support, guiding pet parents to donate to help shelter pets find loving homes this winter. With initiatives like the donation of plush Mystery Charm collectibles, every purchase contributes to positively impacting an animal's life.

Petco is transforming the way families celebrate the holidays by ensuring that pets are cherished and included every step of the way. With a diverse collection of festive items, unique experiences, and a commitment to community welfare, Petco's "Never Naughty, Always Nice" holiday campaign is set to create joyous memories for pets and their owners alike.