#United States #Philadelphia #La Colombe #Strawberry Mocha #Love Over Lattes

La Colombe® Introduces Strawberry Mocha Draft Latte

La Colombe is making waves this Valentine’s Day with the launch of their limited-edition Draft Latte® Strawberry Mocha cans. As the perfect blend of strawberry and chocolate, this delightful beverage aims to bring together coffee lovers, matching singles for a special connection. The brand’s innovative approach combines the joy of coffee with the essence of romance, ensuring the Strawberry Mocha is a taste you’ll fall in love with!

A New Approach to Coffee Dates

In a time where connections have become increasingly digital, La Colombe is bridging the gap by promoting coffee as the ultimate venue for casual yet intimate dates. With data from OkCupid revealing that 84% of their users, especially among Gen Z and Millennials, favor coffee dates, it’s clear that coffee shops are becoming modern-day matchmakers. La Colombe is excited to embrace this trend through their innovative campaign called ‘Love Over Lattes.’

This initiative invites singles in cities like New York, Philadelphia, and Chicago to attend 'Love Over Lattes' happy hours at select La Colombe cafés. Participants can mingle with like-minded coffee lovers while enjoying delicious drinks. For those who cannot attend the live events, there’s also an exciting opportunity to win a year’s worth of coffee dates alongside an at-home date kit featuring their Strawberry Mocha drinks.

The Strawberry Mocha Experience

Crafted with natural strawberry flavoring and real cocoa, the La Colombe® Draft Latte® Strawberry Mocha promises a rich, frothy experience with 50% less sugar than the average ready-to-drink flavored coffee. This new flavor is inspired by the brand’s most popular seasonal offering, making it an indulgent treat for coffee aficionados.

Niel Sandfort, Chief Innovation Officer at Chobani + La Colombe, commented, “This innovative flavor aims to cater to consumers looking for a delicious coffee experience with less sugar. It tastes like a ripe strawberry dipped in chocolate, adding a sweet twist to the traditional coffee drink.”

Connect Over Coffee

The campaign also recognizes the unique bond coffee can create. La Colombe has received numerous wedding invitations from couples who found love at its cafés, which highlights how their mission extends beyond just serving coffee. Kathryn O'Connor, Chief Marketing Officer at La Colombe, shares excitement for this new venture, emphasizing the significance of fostering connections within its establishments.

La Colombe’s Strawberry Mocha Draft Latte will be available through April 15 in major retailers and can be ordered online, starting at $3.29 for single-serve cans. With delicious flavors and an engaging campaign, this new drink is not only a treat but a venture into making Valentine's Day a celebration of love and connections, one latte at a time!

Future of La Colombe

Founded in 1994, La Colombe has been a pioneer in the coffee industry, known for its commitment to providing quality coffee while prioritizing equity and community empowerment. Their unique offerings, including the first-ever textured canned cold latte, have set them apart from competitors. Acquired by Chobani in 2023, La Colombe continues to push the envelope with new flavors like Strawberry Mocha, showcasing their adaptability in a rapidly evolving beverage market.

Whether you’re single or on a coffee date, La Colombe’s new Strawberry Mocha Draft Latte is set to enhance your Valentine’s Day experience and bring people together like never before. Check out their website for more information and to find a café near you!