Darren Pfeffer Takes Charge as Chief Commercial Officer at PRG

PRG Welcomes Darren Pfeffer as Chief Commercial Officer

In a significant move to enhance its growth and client engagement strategies, Production Resource Group (PRG), a top-tier global provider of entertainment and live event technology solutions, announced the appointment of Darren Pfeffer as its new Chief Commercial Officer. This newly created position will see Pfeffer report directly to CEO Lawrence Burian.

A Wealth of Experience

Darren Pfeffer's nearly three-decade-long career in the live entertainment sector stands as a testament to his expertise and leadership capabilities. Before joining PRG, he held the prestigious position of President at Diversified Production Services (DPS), a Live Nation Entertainment company. At DPS, he was at the helm of global operations for an extensive range of live events, overseeing several high-profile productions such as the Super Bowl Halftime Shows and the annual Global Citizen Festival in New York’s Central Park. These events not only showcased his talent for organizational management but also highlighted his ability to coordinate large-scale productions effectively.

Prior to his tenure at DPS, Pfeffer served as Executive Vice President of MSG Live at Madison Square Garden Entertainment Corp. Here, he was instrumental in managing the live entertainment portfolio across iconic venues, which included Madison Square Garden and Radio City Music Hall. His leadership not only improved the financial metrics of his division but also managed numerous high-profile artist residencies and events.

Among his numerous achievements, Pfeffer played a crucial role in the historic reopening of Madison Square Garden post-COVID, managing the Foo Fighters' event that symbolized the return of live music.

Vision for PRG

Lawrence Burian, PRG’s CEO, expressed enthusiasm over Pfeffer's appointment, noting that his unique insight into the industry from various perspectives—rights holders, venues, and production management—is invaluable.