Win Exciting Prizes at the Winter Doyo Lottery Event 2026!

Unagi no Naruse Hosts the Winter Doyo Lottery Event in 2026

Unagi no Naruse, a popular eel specialty restaurant guided by the principle of offering "delicious eel to fill your belly," is organizing an exciting lottery event during the winter Doyo period from January 17 to February 3, 2026. This initiative is led by the Franchise Business Incubation Company, based in Takashima City, Shiga Prefecture, and aims to encourage customers to indulge in the nutrition-rich benefits of eel during the colder months.

Understanding Doyo

The term 'Doyo' refers to the transitional period between seasons, specifically the 18 days leading up to the start of spring, summer, autumn, and winter. Traditionally, Japanese people have enjoyed eating eel during the summer Doyo; however, consuming nutritious foods is especially important in winter when colder temperatures can affect one's health.

Event Details

During the campaign, anyone dining at Unagi no Naruse and spending 2,500 yen or more will be eligible to enter a lottery for various exciting prizes. The event seeks to spread the word about the health benefits of eel, which is packed with healthy fats and vitamins needed for a robust winter.

Campaign Duration

- Reservation Period: January 17 (Saturday) – February 3 (Tuesday)
- Eligible Locations: All Unagi no Naruse branches

How to Enter

Upon spending 2,500 yen or more, guests can submit one entry per receipt. To participate, diners simply send their receipt through the designated campaign Line account and will receive an immediate notification of the results. Winners will then be provided with a form to enter their shipping information for prizes.

Fantastic Prizes

- A Prize: 5 winners will receive a Hoshino Resorts accommodation gift certificate valued at 50,000 yen.
- B Prize: 22 winners will take home a Shiki Theatre gift card worth 10,000 yen.
- C Prize: 50 recipients will get an Unagi no Naruse dining voucher valued at 3,000 yen.
- D Prize: 100 individuals will be awarded Amazon gift certificates worth 1,000 yen.

About Unagi no Naruse

Unagi no Naruse prides itself on being an accessible eel specialty restaurant suitable for busy professionals and seniors alike. Established on September 10, 2022, in Yokohama, the restaurant aims to provide affordable and delicious eel dishes that are deeply rooted in Japanese culture. Since February 2023, the establishment has expanded to over 300 locations, receiving widespread acclaim for its quality and cost-effectiveness.

Beyond its economical prices, Unagi no Naruse focuses on the quality of its ingredients. Sourcing eels from farms compliant with ISO standards and HACCP regulations, the restaurant ensures the most delicious catch is served according to seasonal availability.

Tailored to Modern Tastes

With its unique steaming and grilling approach—balancing the best of both Kanto and Kansai styles—customers can enjoy a delightful combination of flavors and textures with every dish. Each meal is not only reasonably priced—around half the cost of traditional eel restaurants— but also offers a 50% increase in portion sizes compared to conventional counterparts.

Menu Highlights

The menu features a variety of eel dishes with prices starting at just 1,600 yen (tax included) for Unaju, including soup and pickles. Additional offerings include hitsumabushi, set meals, and numerous a la carte options, ensuring there's something for everyone.

For more details about the Winter Doyo Lottery and what Unagi no Naruse has to offer, visit Unagi no Naruse's official website.

Company Overview

Founded on September 20, 2020, Franchise Business Incubation Company is dedicated to supporting franchise headquarters and affiliates, with a commitment to promoting quality dining experiences across Japan.

- Headquarters: 2-1-3 Sakuramachi, Imazu-cho, Takashima City, Shiga Prefecture
- Tokyo Branch: 3-14-18 Canal Square Shibaura 3F, Minato, Tokyo
- Employees: Approximately 100, including part-time staff
- Website: FBI Consulting