#Japan #Tokyo #Broadleaf #SALES GO #Career Mama

Broadleaf Group Completes Acquisition of Career Mama

On July 18, 2025, Broadleaf Group, led by President Kenji Oyama, officially took a significant step by entirely acquiring Career Mama, a company dedicated to empowering working mothers. This strategic move aims to strengthen Broadleaf's position in the mobility industry's ongoing digital transformation, reflecting its long-term vision laid out in the mid-term management plan covering 2022 to 2028.

Background and Objectives

The acquisition aligns with Broadleaf's ambition to evolve into a one-of-a-kind platform company through the promotion of digital transformation (DX) in the mobility sector. Their strategy focuses on leveraging the Broadleaf Cloud Platform and the .c series cloud software to facilitate the DX of their clients. This approach encompasses both the penetration of cloud services and the diversification of platform-based offerings.

Sales Go, a strategic subsidiary of Broadleaf since 2022, has been instrumental in this evolution. With over 1,000 companies and 2,000 products supported, it specializes in developing and providing a domestic SFA (Sales Force Automation) system. The company's expertise ranges from sales strategy design to inside sales support, underlining their objective to create effective sales mechanisms.

The acquisition of Career Mama will enhance these efforts by adding a robust BPO (Business Process Outsourcing) capability. Career Mama is renowned for offering outsourcing services, including sales support and call center operations, tailored to meet the specific needs of clients.

Addressing Labor Shortages

In recent years, Japanese companies have faced a critical shortage of workforce, exacerbating the demand for productivity enhancement and outsourcing solutions. Sales Go has actively contributed to increasing sales productivity through its SaaS offerings. Furthermore, collaborating with Career Mama has allowed them to address the growing outsourcing needs across various sectors.

By integrating Career Mama into its operations, Broadleaf is poised to foster a stronger partnership between the two companies. This will ultimately maximize the value provided to customers and ensure a more comprehensive suite of services.

Growth Strategy

The recent acquisition is anticipated to accelerate Broadleaf's competitive edge and revenue growth, aligning with its mid-term management objectives. The synergy created between Sales Go and Career Mama is expected to yield significant benefits for both organizations, driving them toward a shared vision of excellence in service delivery.

Overview of SALES GO Inc.

• - Headquarters: Tsukiji 3-12-5, Chuo-ku, Tokyo
• - CEO: Yuki Uchiyama
• - Business Focus: Supporting sales DX utilizing SFA
• - Core Products: Development of SALES GO ISM, a sales management system initiated through inside sales
• - Website: salesgo.co.jp

Overview of Career Mama Inc.

• - Headquarters: Asakusa 6-32-3, Taito-ku, Tokyo
• - CEO: Mizuki Ueda
• - Business Focus: Sales agency, office administrative services, inbound calling services, and various BPO solutions
• - Website: career-mam.com

About Broadleaf Inc.

Broadleaf is recognized as a one-of-a-kind platform company in the mobility sector, offering not only SaaS solutions but also marketplace-style services. Its proprietary cloud infrastructure boasts high scalability, continually evolving its SaaS offerings. This enables Broadleaf to transform into a digital business platform where various players converge, driving further innovation and service enhancement.

• - Headquarters: 4-13-14 Higashi Shinagawa, Shinagawa-ku, Tokyo
• - CEO: Kenji Oyama
• - Website: broadleaf.co.jp

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