#Japan #Tokyo #E-Commerce #AI Strategy #Itsumo

The Itsumo Conference 2026: A New Era for E-Commerce

The Itsumo Conference 2026, held on February 16 in Tokyo, has successfully wrapped up its second day, drawing a high turnout that surpassed expectations. Organised by Itsumo Inc., this event gathered industry leaders and participants eager to explore the evolving landscape of e-commerce in an AI-driven world.

Highlights from Day 2

Day 2 revolved around the theme: “Data-Driven Marketing Strategies: Knowing the Customer to Sell with Data.” The day was filled with six engaging sessions that delved into practical and proven strategies for sustainable brand growth through the strategic use of AI and data.

Key Sessions Featured

1. Keynote Address: The day kicked off with a keynote from Shoji Okada, former CIO of Uniqlo, who shared insights on leveraging AI and data to support immense growth. His discussion provided attendees with a detailed perspective on how successful companies adapt to and thrive amidst changing market demands.

2. Case Study Session: UHA Mikakuto presented real-life strategies that have enabled them to maintain growth despite a turbulent market environment. Their approach to product innovation and customer engagement offered valuable lessons to all in attendance.

3. Global Trends: Insights from Pacvue, in conjunction with Itsumo, covered the latest trends in retail media, illustrating how emerging tools are reshaping traditional marketing practices.

4. Data Analysis: Attendees learned about optimizing advertisements through Amazon Marketing Cloud (AMC) and Demand-Side Platforms (DSPs), highlighting key funnel strategies to boost performance metrics.

5. Maximizing LTV: Discussing the importance of a thorough understanding of customer dynamics, presenters emphasized strategies for prioritizing Customer Lifetime Value (LTV) over Return on Ad Spend (ROAS).

6. Latest Channel Trends: The session explored how platforms like TikTok Shop and live commerce are revolutionizing consumer purchasing experiences, demonstrating the next generation of shopping interactions.

Participant Engagement and Feedback

Post-conference surveys revealed high levels of satisfaction among participants, many stating they gained actionable insights for their e-commerce strategies. Here are a few notable quotes from attendees:

• - “Thank you for presenting cutting-edge information so clearly.” (Apparel Manufacturer)
• - “Learning to adopt a focus on LTV instead of solely ROAS has profoundly shifted my perspective.” (Cosmetics Manufacturer)
• - “It was enriching to gather necessary insights for strategizing within TikTok Shop and live commerce.” (Home Appliances Manufacturer)
• - “Understanding the macro trends of the industry is always beneficial.” (Housewares Manufacturer)

The enthusiasm showcased in the survey results was inspiring, demonstrating a thirst for knowledge and adaptation in the rapidly evolving landscape of e-commerce.

Looking to the Future

Throughout the Itsumo Conference 2026, industry frontrunners engaged in dynamic discussions about the future of e-commerce. The positive feedback from participants indicates a strong anticipation for subsequent events. As a leading force in e-commerce, Itsumo Inc. is committed to fostering new purchasing experiences in the Japanese market, further developing innovative strategies that embrace the power of AI and data.

About Itsumo Inc.

Itsumo Inc. is dedicated to leading Japan's e-commerce future with its mission to provide comprehensive support for brands and manufacturers in the e-commerce sector. By melding human insight with technology, Itsumo enhances the capacity to sell effectively to both businesses and consumers.

For inquiries related to this event, please reach out to the Itsumo Conference Secretariat via email at [email protected].
Office hours: Weekdays, 10:00 AM - 6:00 PM.